Digital Media Specialist

Digital Media Specialist Full-Time | Hybrid (3 or 4 days on-site) | $85,000–$95,000 Position Summary We are seeking a skilled Digital Media Specialist to manage and execute our digital marketing programs. This role is primarily operational - owning our marcom assets, running campaigns, and keeping our digital presence consistent and effective. Creative input is welcomed, but the emphasis is on strategy and execution. Responsibilities Build and manage drip campaigns and CRM workflows in HubSpot Identify and target relevant markets and demographics Create and maintain dashboards and reports; translate findings into actionable recommendations Maintain and grow social media presence (LinkedIn, Meta, TikTok, and others) Produce internal communications and contribute to client-facing creative as needed Manage digital media assets in SharePoint Collaborate with Loan Officers on marketing initiatives and materials Stay current on emerging platforms, tools, and trends in the digital media landscape and bring relevant insights to the team Perform other duties as assigned in support of the marketing department Required Qualifications Demonstrated HubSpot and CRM experience Proficiency in Adobe Photoshop, Illustrator, and InDesign Experience developing and executing drip campaigns Strong written communication skills Organized approach to media asset management Comfortable working in a Mac environment Fluency with AI tools, without over-reliance on them Preferred Familiarity with LMS platforms (e.g., 360Learning) Experience in mortgage, banking, or other financial services Attributes We’re Looking For Proactive, organized, and intellectually curious. You stay current on the evolving media landscape, collaborate well, and hold yourself to a high standard. Integrity is non-negotiable. Application Requirement During the interview stage candidates must present portfolio projects in which they served as lead on creating or implementing a media program. For each, be prepared to discuss the marketing objective, strategy, key stakeholders, obstacles encountered, and measurable outcomes. Candid accounts of setbacks — and lessons applied — are encouraged. _____________________________________________________________________________ Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race, color, religion, creed, national origin, ancestry, citizenship status, alienage, sex/gender, pregnancy, childbirth or related medical condition, sexual orientation, marital status, partnership status, predisposing genetic characteristics, genetic information, protected activity (i.e., opposition to prohibited discrimination or harassment, and participation in proceedings covered by the anti-discrimination statutes), age, uniformed service, veterans status, unemployment status, domestic violence victim status, disability or any other category protected by applicable law. All employment decisions are made on a non-discriminatory basis and in compliance with applicable federal, state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations, including to qualified individuals with known disabilities, who are pregnant or who suffer from a medical condition due to pregnancy or childbirth, upon request or when made aware of such a need, subject to applicable law. #J-18808-Ljbffr