Brand & Marketing Content Strategist

We’ll help you be your best.
Padilla’s Marketing and Growth team seeks a Content Marketing Specialist to help elevate the agency’s visibility, thought leadership and business growth through strategic storytelling and integrated content marketing.
This role is responsible for developing and amplifying audience-centric content across earned, owned and shared channels. The ideal candidate is a skilled writer, editor and content strategist who understands how to create compelling content that drives engagement, supports lead generation and contributes to business growth. Using performance insights, SEO best practices and audience engagement data, this Specialist will continuously refine and optimize content strategy and distribution.
This position reports to the Director of Growth Marketing and will collaborate with cross-functional teams to support executive visibility, social campaigns, digital performance and integrated marketing initiatives across the agency.
This is an in-house role on the Marketing and Growth team, not client-facing.
Content Strategy + Development
Develop, write and edit thought leadership content, including blogs, case studies, newsletters, award submissions and executive communications
Collaborate with sector leads to leverage industry trends and identify timely content opportunities
Support content strategies that improve SEO, GEO and AI-search discoverability
Repurpose content across channels and formats to maximize reach and engagement
Social + Digital Marketing
Create and manage content for LinkedIn, Instagram and YouTube
Deploy and optimize email marketing campaigns and newsletters
Develop social copy, graphics and editorial calendars aligned with marketing priorities
Support website content updates, optimization and CMS maintenance
Execute and optimize paid social campaigns using analytics and platform best practices
Monitor content and campaign performance metrics to inform strategy
PR + Brand Visibility
Support agency public relations and earned media initiatives
Amplify agency news, research and thought leadership across channels
Coordinate award submissions and speaking engagement materials
Support integrated campaigns that strengthen brand awareness and share of voice
3 to 5 years of experience in content marketing, digital marketing, communications or a related field
Exceptional writing, editing and storytelling skills
Strong understanding of SEO, content optimization and digital content strategy
Experience managing social media and email marketing campaigns
Familiarity with CRM platforms, CMS tools and Canva
Ability to manage multiple projects and priorities in a fast-paced environment
Strong analytical and problem-solving skills with attention to performance metrics
Proficiency in Microsoft Office and marketing technology platforms
Bachelor’s degree or equivalent professional experience
#Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. S. through its family of brands, which includes SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Click here to read our Privacy Policy.