Social Media Coordinator

Job Description

GENERAL SUMMARY

The Social Media Coordinator will be responsible for the development and execution of innovative social media strategies designed to elevate ISPE's brand visibility, foster audience engagement, and drive lead generation across ISPE’s social media channels.

This role requires a strong understanding of social media platforms, content creation, video production, and analytics. The Social Media Coordinator will be integral to the development and execution of omnichannel social media marketing campaigns, including both organic and paid social media initiatives, while ensuring consistency throughout ISPE's social presence and maintaining brand continuity in all digital marketing efforts.

The Social Media Coordinator position will require a creative thinker with a passion for digital marketing, a keen eye for detail, and a data driven perspective to implement effective marketing strategies and processes for all responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Strategic Planning: Develop and implement comprehensive social media strategies aligned with ISPE's overall marketing goals.
• Content Creation: Develop and execute a robust content calendar, producing high-quality, engaging content tailored to each social media platform, including text, images, and videos. Contribute to ISPE's overall digital content strategy by writing and editing engaging copy for social media, blogs, e-newsletters, web pages, and other digital communications.
• Video Production: Conceptualize and assist in producing high-quality videos tailored to various platforms, including but not limited to social media, ISPE.org, ISPEFoundation.org, conferences, etc. to elevate ISPE's brand and engage the audience.
• Platform Management: Actively manage and optimize ISPE's social media accounts (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.) to ensure a consistent brand voice and style.
• Campaign Execution: Develop and execute comprehensive social media campaigns to drive brand awareness, engagement, and lead generation through organic and paid social media initiatives.
• Community Engagement: Foster a vibrant online community by actively monitoring social media channels and respond promptly to messages.
• Data-Driven Insights : Leverage data analytics to establish KPIs and track campaign performance. Use these insights to identify trends, optimize strategies, and make data-driven decisions to maximize campaign effectiveness.
• Brand Consistency: Collaborate with the marketing team to ensure brand consistency across all digital channels, upholding ISPE's brand identity and messaging.
• Industry Trend Analysis: Stay abreast of the latest social media trends, platform updates, and industry best practices to optimize strategies and maintain a competitive edge.
• Other duties and responsibilities as assigned.

JOB REQUIREMENTS

EDUCATION AND WORK EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2 years’ experience in executing paid and organic social media marketing campaigns with specific knowledge in, but not limited to LinkedIn, Facebook, Instagram, Twitter, YouTube, LinkedIn Ads, and Meta Ad Manager.
• Proficiency in social media management tools (e.g., HubSpot, Hootsuite, Buffer, etc..).
• Experience with content creation tools (e.g., Canva, Adobe Photoshop).
• Experience leveraging social media management and analytical tools to inform and improve campaign strategy.
• General understanding of SEO and SEM best practices.
• Experience in creating and testing new approaches for promoting products and services, including formal A/B testing.

SKILLS AND KNOWLEDGE

• Enthusiastic and fast learner with intellectual curiosity and a willingness to take initiative.
• Positive attitude – maintaining poise and professionalism in stressful situations.
• Creative, confident, and collaborative and skilled at working in a team environment across various departments and independently to create results.
• Problem solver – keen to understand customer needs and offer solutions.
• Excellent communication skills to inform team members on process and procedures, and to solve problems in a team environment.
• Strong attention to detail.
• Excellent organizational, project management, and problem-solving skills to juggle multiple responsibilities at once and consistently meet deadlines.
• Ability to work in a fast paced and dynamically changing environment.
• Exceptional writing, editing, and proofreading skills.
• Ability to travel as needed to conferences, business meetings and training (less than 10%).
• Pharma experience a plus.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.