Freelance Strategist

What You’ll Be Doing

Strategic Campaign Development

• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

• Write high-quality briefs and strategic decks that inspire both clients and creators

Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER , and platform-specific KPIs

• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

Trend Forecasting & Cultural Analysis

• Handle cultural listening, market research, and platform trend tracking within the beauty category

• Translate emerging insights into actionable campaign ideas and brand opportunities

• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

Strategy Experience in the Creator Space

• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

• Experience implementing / using AI tools into your workflows

• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

TikTok Fluency

• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior

• Able to translate brand identities into authentic, scroll-stopping creator content

Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights

• Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️ Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills

• Strong client presence with the ability to articulate ideas confidently and drive strategy forward

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure

• Experience owning strategy across multiple live campaigns and strategic touchpoints

• Passion for beauty, social culture, and pushing the boundaries of what creator content can do