Creative Asset Manager

Job Description

Job Description

 

Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates. 

The Creative Asset Manager  will be responsible for establishing and leading Lumistella’s asset-management function, with an initial and primary focus on digital assets across Creative, Product Design, and Packaging. This hands-on role will build the processes, governance standards, and cross-functional workflows needed to organize, maintain, and distribute assets effectively as the function grows.

This role manages the full digital asset lifecycle, from intake and approval through distribution and archival, and maintains Acquia DAM (formerly Widen) as a reliable source of truth. The asset scope includes Visual Arts assets such as artwork, photography, video, fonts, brand guides, stock imagery, and AI-generated or AI-assisted content; Product and Packaging assets such as mechanicals, CAD files, renderings, tech packs, and toolkits; and visual assets and guides developed by Creative to support Marketing.

Working across Creative, Product, Marketing, and other key business functions, the Creative Asset Manager ensures assets are current, appropriately approved, properly documented, and easy to locate. The role partners closely with IT on the administration and ongoing optimization of Acquia DAM, Workfront, and related systems, including user access, technical needs, system functionality, and Creative and Product business requirements. The role will also work with appropriate teams to establish consistent processes, ownership, and tracking standards for physical creative and product assets while those teams retain responsibility for their day-to-day management.

Following guidance from Legal, this role tracks licensing and usage rights and maintains documentation related to approvals, ownership, restrictions, permitted uses, and expiration dates. The Creative Asset Manager ensures these requirements are accurately reflected within the asset-management system and communicated when assets are distributed, escalating missing information, conflicting documentation, or potential compliance concerns to the appropriate team for review.

The Creative Asset Manager  will:

Asset Management Function Development & Governance

• Establish, formalize, and lead Lumistella’s asset-management function, including its operating processes, governance standards, cross-functional workflows, and long-term roadmap.
• Assess current asset libraries, systems, workflows, and ownership practices to identify gaps and establish priorities for improvement.
• Develop scalable standards for asset intake, approval, organization, access, distribution, retention, and archival.
• Define clear roles, responsibilities, and handoffs among Creative, Product, Marketing, IT, Legal, Licensing, and other key business functions.
• Provide guidance and training to employees on asset-management processes, systems, and standards.

Digital Asset Management & Systems

• Manage and maintain the company’s Digital Asset Management system, Acquia DAM (formerly Widen).
• Establish and maintain standards for asset organization, naming conventions, metadata, tagging, and file structures.
• Ensure digital assets are accurate, current, searchable, and easily accessible.
• Partner closely with IT on the administration and ongoing optimization of Acquia DAM, Workfront, and related systems, including user access, technical needs, system functionality, integrations, and Creative and Product business requirements.

Creative, Product Design & Packaging Asset Support

• Manage and maintain approved Visual Arts assets, including artwork, photography, video, fonts, brand guides, stock imagery, and other creative materials.
• Manage and maintain approved Product Design and Packaging assets, including development files, mechanicals, CAD files, renderings, tech packs, toolkits, and final artwork.
• Maintain consistent file organization and version control for source files, work-in-progress assets, and final creative deliverables.
• Audit, clean up, organize, and catalog existing and legacy assets, including identifying duplicate files, outdated versions, missing metadata, and archival needs, while establishing consistent standards for the intake, organization, and long-term management of future assets.

Creative Asset Rights, Licensing & Compliance

• Manage and maintain records for licensed fonts, stock photography, third-party artwork, and other creative assets.
• Track licensing and usage rights, agreements, restrictions, permitted uses, and expiration dates.
• Partner with Legal to apply established guidance to the management, use, and distribution of assets.
• Maintain documentation of asset approvals, ownership, permitted uses, and applicable restrictions within the DAM system.
• Conduct periodic reviews and escalate missing approvals, unclear usage rights, expired licenses, conflicting documentation, or other potential compliance concerns to Legal for review.

Creative Asset Distribution & Support

• Serve as the central resource for locating, retrieving, and distributing approved creative and product assets.
• Support Creative, Product, Marketing, Sales, Licensing, and other departments with access to appropriate artwork, photography, graphics, product files, and brand materials.
• Coordinate the distribution of approved assets to external partners, agencies, retailers, licensees, sourcing partners, and manufacturers.
• Communicate applicable usage restrictions, approval requirements, and expiration dates when assets are distributed.

AI & Emerging Technologies

• Partner with Legal and appropriate internal stakeholders to establish and apply standards for documenting, organizing, and managing AI-generated and AI-assisted assets.
• Track and document how and to what extent AI is used in asset development, including the tools used, approval status, and applicable usage restrictions.
• Ensure AI-generated and AI-assisted assets are maintained and distributed in accordance with established company, legal, licensing, and brand guidance.
• Identify opportunities to use approved AI and automation tools to improve asset-management workflows and operational efficiency.

Physical Asset Process & Governance Support

• Support the teams responsible for physical creative and product assets to establish consistent processes and tracking standards for intake, identification, storage, access, retention, and archival.
• Define clear ownership, accountability, handoffs, and documentation requirements. Day-to-day custody, handling, storage, inventory tracking, and maintenance of physical assets will remain with the responsible functional teams.
• Provide templates, tools, guidance, and training that enable those teams to follow established governance standards and manage their physical asset inventories consistently.
• Recommend systems and process improvements that increase visibility, accountability, and coordination across physical asset collections.

If you want to be one of us... 

The ideal candidate will bring:

• 7+ years of experience in digital asset management, creative operations, content management, or a related field. 

• Proven experience building, formalizing, or significantly improving an asset-management function, including processes, governance standards, documentation, and cross-functional workflows.
• Demonstrated experience administering an enterprise DAM platform, including metadata, taxonomy, permissions, workflows, version control, and asset governance. Experience with Acquia DAM (formerly Widen) and Workfront is strongly preferred; comparable enterprise platforms will be considered.
• Exceptional precision and attention to detail, with experience maintaining accuracy across high volumes and a wide variety of assets, file versions, metadata, approvals, and rights documentation.

• Strong understanding of digital file formats, creative production processes, metadata, taxonomy, and asset organization. 
• Familiarity with Adobe Creative Cloud and common creative file types. 

• Experience managing font libraries, stock photography, third-party artwork, and AI-generated or AI-assisted assets, including documentation of licensing requirements, usage rights, restrictions, and renewals in accordance with established guidance.

• Experience working within a consumer products, entertainment, licensing, retail, or creative agency environment, a plus.

• Ability to translate complex asset, workflow, compliance, and physical asset-tracking needs into clear, scalable processes that teams can consistently follow.

• Strong communication and collaboration skills, with the ability to support creative and non-creative stakeholders. 
• Protects company assets through the proper management of asset files and adherence to company policy with regard to information security and management.

 

Education requirements:

• Bachelor's degree in Business Information Systems, Digital Media, Graphic Design, Library and Information Science, or a related field, or equivalent professional experience.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. A full and complete copy of the Job Description is available upon request.

Want to Know More?

To learn more about our company, check out our web site at:  .

The Lumistella Company is an equal employment opportunity employer.