Senior Marketing Manager

Company Description Downtown Santa Monica, Inc. is a private 501(c)(3) non-profit organization that partners with the City of Santa Monica to oversee services and operations in the downtown district. The organization promotes economic stability, sustainable growth, and a vibrant community experience in this highly visited neighborhood. It manages the Property-based Business Assessment District bounded by Ocean Avenue, Wilshire Boulevard, Lincoln Boulevard, and the Santa Monica Freeway. Team members support a dynamic urban environment that serves residents, businesses, and visitors through strategic programming, marketing, and community engagement. Role Description The Senior Marketing Manager is a full-time, on-site role based in Santa Monica, CA, responsible for leading marketing, branding, and communications for Downtown Santa Monica, Inc. This role champions the core ingredients that make Downtown Santa Monica a destination people want to visit, work in, and invest in, including: A strong, consistent identity and wayfinding system A diverse, complementary mix of retail, dining, and entertainment Clean, safe, and welcoming streets and public spaces Regular activations, events, and programming that draw repeat foot traffic Active, well-maintained public realm and streetscape (lighting, landscaping, seating, signage) Data-driven storytelling and advocacy that demonstrates the district's economic and cultural impact Collaborative partnerships across property owners, government, and community stakeholders DTSM’s brand Serves as the organization's chief brand authority, stewarding narrative consistency from the boardroom to the street level Stewards a cohesive brand identity by creating high-quality assets including signage, marketing materials, DTSM corporate identity, reports, etc. Leads and creates digital strategy, including website, social, video production, and ad campaigns Lead the development and ongoing evolution of the organization's brand strategy, positioning platform, and messaging framework Evaluate, brief, and manage agency and creative vendor relationships; lead RFP processes for major brand engagements Champion brand excellence across internal teams — serving as the final arbiter on brand application questions Collaborate with events and community engagement efforts to ensure the brand is lived — not just marketed. Position Expectations Strategic Thinking: Keep the big picture and district objectives in mind while also supporting overall district operations. Demonstrate emotional intelligence and self-awareness, inspire confidence and trust, and welcome feedback. Showcase initiative to identify and solve problems with drive, flexibility, resourcefulness, and creativity. Work well under pressure and adapt easily to changing situations and priorities, while exercising good judgment and staying focused on overarching goals. Interact effectively, tactfully, and professionally with internal and external partners, stakeholders, and the public at large, and respond graciously and promptly to others' needs and requests. Ability to analyze data and use critical thinking skills for logical reasoning. Dedicated to achieving organizational success and willing to pitch in and go the extra mile when needed. Must be able to engage in a range of physical activity, including standing or sitting at a desk or computer and walking (sometimes on uneven surfaces) for extended periods. Skills & Experience Experience with, or strong working knowledge of: Social media strategy and analytics Content distribution expertise spanning owned, earned, and paid digital channels Advertising and media buying Website and SEO management Analysis and publishing tools such as: Facebook Insights, Google Analytics, Google Search Console, Sprout Social, Later CRMs, marketing automation, and project management software (experience with Mailchimp and HubSpot a plus) Bachelor's degree in Liberal Arts, Advertising, Marketing, Public Relations, or similar fields At least 8-10 years’ experience in marketing/communications Flexibility and willingness to occasionally work irregular hours, nights, and weekends in support of District programs, events, and promotions Annual Compensation $105,000 - $115,000 DOE Full-time in-office exempt position (not eligible for overtime). Vacation accrual (up to 19 days per year) Platinum-level health care benefits including dental and eye care insurance #J-18808-Ljbffr