PR Director of Innovation & Wellbeing

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands' respective categories.

The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtual

About the Job:

JBC is looking for a Director-level leader who thinks like a strategist and pitches with creativity at the forefront. You'll shape how mission-driven brands within health, wellness, women's empowerment, impact-minded technology, and category-leading businesses show up in the national conversation, owning the story from first idea to final placement. This is a role for a seasoned publicist who moves fast, learns faster, and always has another idea.

You'll own both the strategy and the day-to-day execution for a roster of clients, serving as their trusted advisor on what to say, where to say it, and why it matters.

As a Director, you'll also help shape JBC itself by mentoring rising talent, championing new ideas for how we work together, and bringing media relationships that strengthen the whole team.

Working across a roster of ambitious companies, you'll lead strategy, sharpen messaging, and turn your media relationships into stories that move clients' missions forward.

You're fluent in two languages: consumer and trade. You know what makes a story land with a national lifestyle editor and what makes it land with an industry reporter, and you'll craft narratives for both.

Experience in one or more of our Impact categories is ideal: health, wellness, beauty, women's interest, tech, healthcare, pharma, government affairs, business, and leadership. Curiosity about the rest is a must.

Position Reports to:

Core Responsibilities:

Strategic Leadership

• Build PR strategies that go beyond the standard pitch: angles tailored to specific editors, creative media activations, and ideas clients didn't know to ask for.
• Own strategy from plan to execution with a high degree of autonomy, needing little to no changes from the SVP or Managing Director.
• Write press releases and announcements that keep every touchpoint on-message.

Media Expertise

• Land feature stories, brand stories, and related coverage on a national and regional level across online, print, broadcast, Substack, and podcast media.
• Spot newsjacking opportunities as they break and rally the team to move in real time.
• Stay in regular conversation with senior editors and producers, building relationships that last well beyond any single placement.
• Prep and staff interviews so clients and founders show up at their best.

Client Communications

• Be the strategic partner clients rely on, in regular contact by email, phone, and in person.
• Oversee and send monthly client reporting, weekly call agendas, and proactive updates to clients about media activity.
• Update all press-facing and client-facing written materials such as media briefs, face sheets, and related collateral.

Team Management & Development

• Mentor and develop junior staff, helping them grow into the agency's next generation of standout publicists.
• Use approved AI tools to speed up research and admin work, following agency data-privacy protocols and fact-checking every AI-assisted draft.

Business Growth

• Help steer internal JBC initiatives, including company-wide pitching.
• Bring fresh ideas for raising JBC's profile in the industry, and see them through.

About You:

Ideal Profile

• A clear point of view on where health, wellness, and impact-driven business are heading, and how the media covers them
• Proactive by nature, with sharp attention to detail and strong organizational skills
• A collaborative leader who builds lasting relationships and has a track record of supportive team management
• A sharp, versatile writer who can move easily between a pitch, a press release, and a client brief
• Comfortable juggling many priorities, resourceful under pressure, and positive through it all
• A fast learner who gets energized by new categories, new clients, and new ideas

Qualifications

• 6-7+ years of PR experience with significant agency experience
• A strong network of editors and writers covering social impact and business, ideally including women's wellness and parenting.
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation + additional paid caregiver leave
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
• Monthly stipend toward cell phone
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
• No waiting period for paid sick leave
• Generous bereavement leave policy, including pregnancy loss
• Agency-wide Mental Health Days
• Additional Mental Health paid time away for parents each week

Job Type:

• Full-Time

Job Location:

• Hybrid: 3 days remote + 2 days in-office in New York, NY

Contact:

Pay is based on several factors, including market location and may vary depending on job-related knowledge, skills, and experience.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC ("JBC") is committed to a diverse and inclusive workplace. xhyhwjd JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.