Business Systems and Analytics Analyst

Description Since 2000, Smartlinx has been redefining how senior care organizations manage their workforce. Our modern, purpose-built solutions—from dynamic scheduling and compliance to integrated payroll and real-time analytics—give providers the agility and intelligence needed to thrive in today’s healthcare environment. As the parent company of BekTek (HostedTime) and StafferLink, Smartlinx brings together a wide range of solutions for managing both full-time and contingent staff. Together, these capabilities give Smartlinx the most comprehensive workforce management solution set in senior care. We’re driven by one mission: to power exceptional senior care through smarter workforce management. Join us as we shape the future of work in long-term care. Position Summary We are seeking a highly analytical and detail-oriented Business Systems & Analytics Analyst with Revenue Operations (RevOps) experience to support and optimize our go-to-market systems, reporting infrastructure, and data operations. This individual will play a critical role in maintaining the integrity of our technology stack, improving business processes, and helping to deliver actionable insights across Sales, Customer Success, Marketing, and Finance. The ideal candidate combines strong Salesforce, Celigo, HubSpot, ZoomInfo, and LinkedIn administration capabilities with a data-driven mindset and experience supporting SaaS go-to-market organizations. This role requires someone who is comfortable managing GTM system and CRM architecture, building reports and dashboards, analyzing large datasets, and partnering cross-functionally to improve operational efficiency and decision-making. Key responsibilities GTM Systems Administration & Management Serve as a primary administrator for the GTM tech stack, including Salesforce CRM, HubSpot, Celigo, ZoomInfo, Spiff, Tableau, and LinkedIn — covering user management, profiles, regular maintenance and troubleshooting, change requests, permissions, flows, validation rules, and configuration Maintain overall data integrity, system hygiene, and governance standards across GTM systems Manage and optimize automations, flows, dashboards, and reporting structures across the GTM tech stack Partner with business stakeholders to gather requirements and implement scalable GTM system enhancements Ensure the integration between our GTM tech stack tools and other business systems (e.g., ERP, marketing automation, customer support, billing, or RevOps tools) is maintained Troubleshoot system issues and provide ongoing support to end users Conduct regular training and refresher sessions on the GTM technology stack for new hires and existing GTM team members Revenue Operations & Process Optimization Support forecasting, pipeline management, territory planning, lead management, and sales process optimization Collaborate with Sales, Marketing, Customer Success, and Finance teams to improve operational workflows and reporting consistency Help establish and maintain KPI frameworks, data definitions, and operational best practices Assist with commission tracking, bookings analysis, churn reporting, and customer lifecycle analytics Identify process bottlenecks and recommend improvements to increase efficiency and visibility across the revenue organization Reporting, Analytics & Data Management Build and maintain dashboards, reports, and recurring business performance analyses Conduct ad hoc analysis to support strategic decision-making and operational initiatives Ensure data accuracy across systems and proactively identify inconsistencies or gaps Support data imports, exports, cleansing, deduplication, and migration efforts Requirements Qualifications: Bachelor’s degree in Business, Information Systems, Finance, Computer Science, Analytics, or a related field Minimum of 2 years of professional experience in GTM systems administration and maintenance (Salesforce or comparable), Revenue Operations, Business Operations, or a related role Hands-on experience administering and maintaining Salesforce and other GTM platforms in a professional environment Strong analytical and problem-solving skills with the ability to translate data into actionable business insights Advanced experience with GTM system data structures, reporting, and dashboard creation, with the ability to apply that expertise in a real-world setting Strong proficiency in Microsoft Excel and data analysis tools Excellent organizational skills with strong attention to detail Ability to manage multiple priorities in a fast-paced environment Strong communication and cross-functional collaboration skills Preferred Qualifications Prior experience working within a B2B SaaS business model; healthcare experience is a nice-to-have Salesforce Administrator Certification Experience with GTM tools and platforms such as HubSpot, Power BI, Tableau, Spiff, ZoomInfo Experience supporting sales forecasting, pipeline analytics, bookings reporting, and churn/renewal analysis Familiarity with SQL, data visualization tools, or BI platforms What Success Looks Like GTM system data is clean, reliable, and trusted across the organization Leadership has timely access to accurate reporting and actionable insights GTM processes are streamlined and scalable Revenue reporting, forecasting, and operational analytics are consistently improved Cross-functional teams operate with greater visibility and efficiency through improved systems and reporting Preferred Characteristics Highly analytical with strong business acumen Willing to get their hands dirty, dig into large datasets, and problem-solve through to a resolution Comfortable operating both strategically and tactically Team-oriented with strong communication skills Ability to work independently while collaborating effectively across teams Smartlinx values and celebrates diversity, equity, inclusion and belonging and evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. We value your hard work, integrity, and commitment to make things better, and we put people first by offering you benefits that support your life and well-being including remote environments as applicable, Medical, Dental, Vision, FSA & HSA, Life Insurance, Pet Insurance and 401(k). Join us and you’ll develop your skills and expertise to rise to the very highest levels, working in an environment for a company known for brilliance and innovation.