Organic Search & Content Director

Organic Search & Content Director

Pay Range: $155000 - $175000 / year

Our Perks & Benefits:

• Comprehensive benefits package including medical, dental, vision, and life insurance
• Performance-based bonuses to reward your contributions*
• Paid time off to recharge and maintain a healthy work-life balance
• Flexible work options, including remote and hybrid opportunities, if eligible
• Retirement Plan (401k) with company-matched contributions
• Education Advancement, for employees and qualified dependents, via the Confie Enablement Scholarship Fund
• Fitness Reimbursement – up to $15/month for gym memberships
• Inclusive workplace through a strong commitment to Diversity, Equity, and Inclusion
• Employee Assistance Program – confidential support for personal or professional challenges, at no cost
• Extra Perks – optional plans for disability, hospital indemnity, health advocate program, universal life, critical illness, accident insurance, and even pet insurance

Purpose:

To build and scale a high-performing organic growth engine that drives qualified leads. This role sits at the intersection of SEO, content, and AI - combining technical expertise, editorial leadership, and modern content operations to compete effectively in a highly competitive market. Bring deep technical SEO expertise and a modern content approach, leveraging AI for scale while maintaining strong human editorial quality to deliver meaningful business impact.

This role is responsible for capturing high-intent demand, increasing visibility across both traditional search and AI-driven discovery, and building a scalable content engine that balances efficiency with quality. Require a hands-on leader who can set strategy, execute at scale, and drive measurable results

Essential Duties & Responsibilities:

• Organic Growth Strategy: Own end-to-end SEO and AI-driven (AEO/GEO) content strategy with accountability for traffic, rankings, share of each, and qualified lead generation
• Identify and capture high-intent demand across national, local, and long-tail queries
• Drive growth across both traditional search and AI-driven discovery (AEO/GEO), adapting to evolving search behaviors and zero-click environments
• Content & Demand Capture: Build and scale a content strategy that captures high-intent demand and converts, aligning search intent with high-performing content across product, local, comparison, and educational experience
• Develop scalable content frameworks, including programmatic and large-scale page generation
• Lead continuous optimization to improve rankings, click-through rates, engagements, and conversion to quote/lead
• Establish editorial standards that ensure quality, consistency, and alignment with brand and compliance
• AI-Driven Content Operations: Design and operate a modern content engine integrating AI tools, automation, and human editorial workflows
• Define production models that increase content velocity while maintaining accuracy and quality
• Establish governance and QA processes to ensure performance, originality, and compliance across AI-assisted content
• Continuously evaluate and implement emerging AI capabilities to maintain a competitive advantage
• Technical SEO & Experience: Lead technical SEO strategy across site architecture, crawl/indexation, internal linking, page performance, and structured data
• Partner with Web Dev Team to embed SEO into site development, UX, and platform enhancements
• Performance & Analytics: Own KPIs, including organic traffic, share of search, lead volume, conversion rate, and cost per lead impact
• Build reporting frameworks that connect SEO and content performance directly to business outcomes
• Drive continuous improvement through testing, experimentation, and data-driven optimization
• Leadership & Collaboration: Build and lead a high-performing SEO and content function across internal teams, agencies, and partners
• Manage a remote operating model leveraging internal talent, external resources, and AI-driven workflows
• Foster a performance-driven, test-and-learn culture focused on scalability and impact

Qualifications and Education Requirements:

10+ years of experience across SEO, content strategy, and digital growth in a high-performance, lead-generation, or marketplace environment

Proven track record of building and scaling integrated SEO and content programs that drive measurable increases in traffic, engagement, and qualified leads

Deep expertise in technical SEO and content architecture at scale, including programmatic and large-scale content strategies

Strong background in content strategy and editorial leadership, including managing writers, editors, and scalable content production workflows

Demonstrated experience building AI-enabled content operations, combining automation with human oversight and quality control

Strong understanding of AI-driven search (AEO/GEO) and how content is surfaced across search engines and AI platforms

Deep understanding of search intent, user behavior, and conversion optimization

Experience operating in highly competitive, price-sensitive categories (e.g., insurance, financial services, marketplaces) preferred

Proficiency in SEO and analytics tools (Google Search Console, GA4, Ahrefs, Surfer, SEMrush, etc.)

Strong leadership presence with the ability to influence senior stakeholders and operate as both a strategic leader and hands-on builder

Preferred Skills:

What Success Looks Like:

• Significant growth in organic-driven leads and increased contribution to overall acquisition
• Improved efficiency through lower cost per lead and reduced reliance on paid channels
• Increased visibility across high-intent and AI-surfaced search queries
• A scalable, AI-enabled content engine delivering speed, quality, and performance
• Strong integration of SEO and content into broader marketing and business strategy

Other Duties: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

Notice: As permitted by applicable law and from time-to-time, Confie may use a computer system that has elements of artificial intelligence to help make decisions about your employment, including recruitment, hiring, renewal of employment, or the terms and conditions of your employment. Employees with questions about Confie's use of these computer systems should contact Human Resources at View email address on click.appcast.io

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