Sr. Digital Marketing Specialist
Scorpion Therapeutics
Responsibilities Define and maintain audience segmentation strategies based on user behavior, lifecycle stage, and engagement data. Develop journey maps for lifecycle campaigns and collaborate to implement automated customer journeys (welcome series, nurture, retention flows, re‑engagement) across the provider journey. Align journey touchpoints with omnichannel and product marketing strategies and customer experience goals. Plan and execute lifecycle campaigns that drive progression across the funnel (awareness → activate → conversion → retention). Collaborate with creative, omnichannel, and digital enablement to ensure cohesive storytelling and attribution across channels. Bring forward best practices in digital marketing, personalization, and emerging channel trends. Ensure campaigns are compliant with legal/regulatory/medical guidelines and submitted to the Promotional Review Board in a timely manner. Own campaign reporting dashboards and communicate campaign ROI to leadership monthly. Develop and execute test‑and‑learn plans (A/B, multivariate) to improve conversion and engagement. Track lifecycle health (activation, churn rate, re‑engagement) attributed to campaigns. Qualifications 3+ years of experience in digital marketing, email/SMS, or lifecycle campaign management. Proven track record creating, launching, and optimizing integrated campaigns. Strong understanding of segmentation, personalization, and lifecycle journey design. Knowledge of personalization, A/B multivariate testing, and dynamic content strategies. Proficiency with marketing automation platforms (Salesforce Marketing Cloud). Basic knowledge of HTML/CSS and email development best practices. Ability to analyze campaign data and optimize performance. Excellent organization, communication, and project management. Preferred Bachelor’s degree in Marketing/Communications/Business/Digital Media or related field (or equivalent). Coursework/certification in digital or email marketing. Familiarity with AMP for Email and Google Analytics. Experience in pharmaceutical/regulated industry. Application Reach out to [email protected]. #J-18808-Ljbffr
$96k - $120k
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