Director, Influencer & Creator Strategy (Contract)

Director Influencer & Creator Strategy (Contract)

This is a contract position starting immediately with the potential to convert to full-time based on performance.

We are seeking a Director Influencer & Creator Strategy to support and help lead influencer and creator work across 5Ws growing agency.

This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership roleindependently leading client workstreams and programs while partnering with senior Influencer Digital and PR leadership on broader strategy and agency initiatives.

The Director will play a key role in bringing influencer and creator strategies to life overseeing programs from planning through execution and measurement and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients manage and mentor junior team members and contribute to the continued growth and evolution of 5Ws influencer and creator capabilities.

Heres what youll be doing:

Influencer & Creator Strategy

• Independently lead assigned influencer and creator workstreams developing strategies and recommendations aligned with client objectives
• Translate client briefs audience insights cultural trends and platform behaviors into thoughtful creator strategies and program approaches
• Partner with senior Influencer Digital and PR leadership on the development of integrated influencer and creator programs
• Help apply and evolve agency frameworks processes playbooks and best practices across client work
• Bring forward emerging creator trends platforms partnership models and opportunities that can strengthen client programs
• Collaborate with PR social paid media creative and other teams to ensure influencer is effectively integrated into broader communications programs

Client & Program Leadership

• Serve as a day-to-day lead for assigned influencer and creator programs building strong relationships with clients and internal account teams
• Lead client conversations presentations and recommendations related to influencer strategy and program execution
• Oversee programs from planning and creator identification through outreach negotiation content development activation and reporting
• Provide strategic guidance and solutions throughout the lifecycle of a program escalating to senior leadership when appropriate
• Ensure work is strategically sound creatively strong and aligned with client objectives and expectations
• Use program performance and insights to identify opportunities for optimization and inform future recommendations

Team & Cross-Functional Collaboration

• Manage and mentor junior and mid-level team members providing clear direction feedback and support
• Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams
• Support the development of team members across creator relations program management strategy measurement and client service
• Act as a knowledgeable resource for PR account teams helping them navigate influencer and creator opportunities and program needs
• Contribute to a collaborative solutions-oriented team culture

Operational Excellence

• Oversee the day-to-day management of assigned programs ensuring work is delivered on time within budget and in alignment with agency standards
• Maintain strong oversight of program details timelines deliverables creator relationships and internal workflows
• Help ensure consistent use of agency processes tools and measurement approaches across assigned accounts
• Proactively identify challenges and solve problems bringing in senior leadership when additional guidance or escalation is needed
• Stay current on industry shifts platform updates creator trends and evolving best practices

Heres what you have:

• 6-8 years of experience in influencer marketing creator strategy social media digital marketing or integrated communications with meaningful hands-on influencer experience
• Agency experience preferred with experience managing multiple clients programs and priorities
• Demonstrated ability to independently lead influencer and creator workstreams while collaborating effectively with senior leadership and cross-functional teams
• Strong understanding of the influencer and creator program lifecycle including strategy creator identification and vetting outreach negotiation contracting content development activation and measurement
• Strong strategic thinking skills with the ability to translate client objectives audience insights and cultural trends into actionable recommendations
• Experience leading client conversations and presenting strategies recommendations and results
• Strong project and program management skills with the ability to oversee complex workstreams timelines budgets and multiple stakeholders
• Experience managing or mentoring junior team members and providing clear direction and feedback
• Ability to balance strategic thinking with hands-on execution and attention to detail
• Experience supporting new business pitches and developing influencer or creator recommendations
• Working knowledge of influencer measurement reporting and how to translate program performance into meaningful insights

#LI-Hybrid

Required Experience:

Director