Design Systems Designer

About Genius AI Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more. Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points. We’re looking for a Senior Design Systems Designer to join our growing design systems team. At this level, you’re not just maintaining the system, you’re driving its vision, raising the bar for craft, and becoming a force multiplier for every designer and engineer at Genius AI. As we scale, invest in AI across our product, and undergo a company-wide rebrand in partnership with Porto Rocha, the design system is more critical than ever. We’re looking for someone who can take real ownership, operate with minimal oversight, influence cross-functional partners, and help shape where design systems goes at Genius AI over the next several years. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays). What You’ll Do

• Own the vision and execution of our design system, defining standards, driving adoption, and evolving the system as the product scales
• Architect and maintain a robust component library with well-documented, reusable UI components that work seamlessly across mobile and web
• Lead the development of design tokens, Figma libraries, variables, and naming conventions that support a scalable, consistent visual language
• Drive the design-to-dev handoff process, partnering closely with engineering to bridge Figma and production and reduce friction in every release
• Champion accessibility, quality, and craft standards across every component and pattern in the system
• Own documentation and governance, making the system easy to understand, adopt, and contribute to across the org
• Play a key role in our company-wide rebrand, ensuring the new visual language is systematized and applied consistently across the product
• Identify and implement tooling efficiencies, including AI-powered workflows, to improve team velocity and output quality
• Mentor and collaborate with other designers, raising the craft level of the broader team
• Influence roadmap and prioritization for the design systems team, bringing a strategic point of view to what gets built and when

What We’re Looking For

• 4+ years of product design experience with significant, hands-on focus on design systems, component libraries, or design infrastructure
• A portfolio that shows strong UI craft alongside end to end product thinking.
• Proven track record of owning and scaling a design system in a production environment, not just contributing, but leading
• Expert-level Figma skills, components, variables, auto layout, libraries, and prototyping
• Deep systems thinker, you see patterns others miss, build for edge cases, and design with scale in mind from day one
• Strong cross-functional collaborator who can align engineers, PMs, and designers around shared standards without heavy oversight
• Ability to articulate and defend design decisions clearly, you have strong opinions and know how to communicate them
• Mobile-first mindset, our product is mobile-first and you design with that context naturally
• Experience contributing to the pillars of a design system such as: Tokens, Accessibility, working with code/developers, Documentation, and Contribution models.
• Passion for empowering small business owners; a high level of empathy for our customers and a strong desire to understand their needs
• Nice to have: Storybook, Tokens Studio, Style Dictionary; rebrand or platform evolution experience; curiosity about AI tools like Cursor or Claude

At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer. Personal Information: Notice at Collection for Employees and Applicants Agency Submissions If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired. Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants’ qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.