Digital Marketing Manager, Paid Social Media & PPC

When you join Sallie, you become a champion for all students.Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.What You'll ContributeOur client, the leading student loan provider in the US is hiring for a Digital Marketing Manager, Paid Social Media & PPC, to join their talented team. They have launched a new service empowering young people to make the best-informed decision for the financial future, and are looking for a Paid Social Media & PPC Manager to help them in reaching the widest possible audience to drive growth.This person will work closely with the growth marketing leadership team, and own execution of paid social media and pay-per-click (PPC) advertising for a critical part of the business. You should be comfortable with both the strategy and hands-on execution of paid campaigns across Meta, LinkedIn and Google Ads, with a strong understanding of the nuances of campaigns, adjustments and optimizations required to drive improved performance. This person will drive lead generation and user growth across core media platforms while leading the expansion of paid media efforts into new and emerging test platforms.What You'll DoOwn paid media strategy and execution across Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Demand-Side Platforms (DSPs) and other media platformsDrive the growth of product lead volume while operating within defined budgets, cost-per-acquisition (CPA) and return on ad spend (ROAS) targetsSupport the lead generation cycle for each product through awareness, consideration, and acquisition customer lifecycle stagesManage a $1MM+ budget across the paid media portfolio and drive investment strategy to maximize ad spend return and drive growth with a focus on marginal efficiencyBuild and maintain scalable account structures aligned to acquisition, engagement, and revenue goalsMonitor campaign performance proactively, identify variances, and surface recommendations before issues compoundAnalyze performance data, identify trends, and implement ongoing optimizations to improve efficiency, scale, and conversion outcomesDesign and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pagesOwn media forecasting and investment planning aligned to business targets, tracking current run rate through 12 to 18 months outEnsure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performanceThe above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.What you haveMinimum: Indicate minimum education, skills and experience required.4+ years managing paid media at scale in acquisition-focused environmentsDemonstrated experience managing $1M+ annual paid search budgets with consistent efficiency discipline under growth targetsStrong lead generation background with a focus on driving volume at efficient acquisition costsExperience optimizing toward LTV or value-based metrics, with a solid understanding of marginal economics and incremental return evaluationAdvanced performance analysis skills, including forecasting, planning, and attribution across the lead generation funnelProactive approach to performance management, with a track record of identifying issues independently and acting without waiting to be directedStrong understanding of automation-first campaign structures, including target cost per acquisition (TCPA) biddingHands-on experience with paid media platforms including Meta, Google Ads, LinkedIn and TikTokBackground in lead generation or marketing in the education, financial services or other regulated vertical is a plusExposure to landing page testing, CRO, or SEO strategies is a plusThe Americans with Disabilities ActThe Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.Feeling your best helps you do your best:Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).Competitive base salaries Bonus incentives Generous PTO, Floating Holidays and 12 Federal Holidays observedSupport for financial-well-being and retirement 401k with employer matchComprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and moreEmployer paid short-term/long-term disability and basic life insurance Flexible hybrid working arrangements.Paid parental leave and adoption reimbursement programsFree access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentivesTuition Reimbursement and Family Scholarship ProgramsCareer development and training opportunitiesNot the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call View phone number on click.appcast.io and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.SummaryLocation: Newton, MA; Newark, DEType: Full time