Digital Marketing Manager

About kala Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people remotely for tech, product, and marketing roles worldwide. About the hiring company They are a growing US-based consumer packaged goods (CPG) company building and scaling snack brands across e-commerce and retail. Based in California, they combine product innovation with strong brand building to reach customers across multiple channels. With continued growth across digital and retail, they are looking to strengthen their marketing function with someone who can bring together strategy, execution, and performance across their digital presence. About the role They are looking for a Digital Marketing Manager to help lead and execute the company's digital marketing strategy. You will work across key channels including e-commerce, email, social media, paid media, content, and digital campaigns. You'll help connect brand-building initiatives with measurable growth goals while working closely with internal teams and external partners. This role requires someone who can think strategically while remaining highly hands-on. You should be comfortable moving between planning campaigns, analyzing performance, coordinating creative, and identifying new opportunities to grow the brand and reach more customers. Responsibilities Develop and execute the company's digital marketing strategy across key online channels. Plan and manage integrated marketing campaigns around product launches, promotions, seasonal moments, and brand initiatives. Oversee the company's digital presence and ensure consistency across customer-facing channels. Work with e-commerce, creative, social media, and performance marketing teams to align campaigns with business goals. Monitor digital marketing performance and report on key metrics, insights, and opportunities. Identify opportunities to improve customer acquisition, engagement, and retention. Support the development of content and campaigns that strengthen brand awareness and drive sales. Manage or coordinate paid digital marketing efforts with internal specialists and external partners. Work closely with the Email Marketing Specialist on lifecycle and retention initiatives. Coordinate marketing calendars, campaign timelines, and cross-functional execution. Stay informed about consumer trends, digital marketing best practices, and opportunities within the CPG and snack industry. Use performance data and customer insights to continuously improve marketing decisions. Requirements 5+ years of experience in digital marketing, growth marketing, or a related role. Experience working with an e-commerce, CPG, food and beverage, or consumer brand. Strong understanding of digital marketing channels, including paid media, email, social media, content, and e-commerce. Experience managing integrated digital marketing campaigns from planning through execution. Strong analytical skills and comfort working with marketing performance data. Familiarity with Shopify, Klaviyo, Google Analytics, and other e-commerce marketing tools. Experience working with creative teams and external agencies or partners. Strong project management skills and the ability to coordinate multiple initiatives. Ability to balance brand-building with measurable performance and growth objectives. About the process Initial interview with Kala Talent Interview with the hiring company Offline assessment Final interview with the C level Offer Compensation & Benefits USD $40-60K annual salary Full-time remote position Open to candidates across Latin America 3 weeks of PTO and 5 additional personal days off Budget for courses and certifications Opportunity to work with a growing US-based CPG company Exposure to e-commerce, retail, and consumer brand operations International, remote-first team Professional development opportunities #J-18808-Ljbffr