Regional Director of Marketing

DEPARTMENT: Administration

SUPERVISOR: Corporate Marketer or Designee


SUMMARY

The purpose of the Regional Community Liaison Director position is to build, grow, and maintain positive, meaningful relationships with community referral sources to increase/ maintain census. Informing the community of the services we can provide in a professional, courteous manner. The Community Liaison will also be a liaison between referring personnel and the facility.


DUTIES AND RESPONSIBILITIES:

The following represents the essential functions of the Community Liaison's role. This list is intended to be a general description of duties and responsibilities; however, it is subject to change according to the needs of the facility determined by the Corporate Marketer or Designee.

• Routinely visit and call referral sources to maintain quality relationships.
• Inform referral sources of changes in services and contracts as well as achievements, building or equipment upgrades, goals met, and activities taking place at the nursing home.
• Assist the Internal Admissions person in making the transition into our facility smooth and positive.
• Assess possible admissions to deem appropriateness for placement.
• Communicate with marketing team, referral sources, residents, residents' representatives, and the facility to coordinate smooth admission and/ or re-admission into our facility.
• Work with nursing team for clinical approval or valid reason for denial. Request further information upon the request of the clinical team. Ex: wound care notes, therapy notes, respiratory notes, behavior details, etc.
• Focus on facility census goals- meet and maintain them.
• Build relationships with new admissions and make sure facility staff are addressing any concerns they may have.
• Verify the referral has an insurance source that covers nursing home placement and is appropriate for the services they are expecting to receive.
• Confirm the 142 has been issued within the last 30 days.
• Log, track, and trend referrals in the appropriate application.
• Address trends for denial and see if there is any accommodations or solutions the facility can come up with to expand the cliental, we are able to serve.
• Ensure clinical and financial approval of referrals before notifying referring party of acceptance.
• May assist with completion of admissions paperwork with the resident or their representative(s).
• Inform the Interdisciplinary Team (IDT Team) of anticipated admission and obtain room number.
• If in the facility, check resident's room for readiness prior to arrival: cleanliness, odors, bed made, working call light, water pitcher and overbed table present, all light bulbs working, soap and paper products stocked, walls, floors, and ceilings in good repair, etc.
• May coordinate or participate in facility tours with potential admissions/referrals.
• Follow up with new admissions or their responsible party to ensure satisfaction shortly after admission and thereafter (until resident becomes acquainted with new environment).
• Maintain open communication lines with residents and their representatives after completion of the admissions process. Help refer them to the appropriate staff member for issues or concerns. Also, a friendly call to give an update on their loved one is impactful.
• The Community Liaison may participate in Daily QA (morning) Meetings, Monthly/ Quarterly QA, Resident Council Meetings if requested, Care Plan Meetings upon request, in-service trainings, continuing education programs, and all other meetings called by Legacy or licensing entities.
• Member of the Interdisciplinary Team (IDT Team).
• Participate in community/ marketing events.
• Must be always be available via telephone with reasonable response time (not exceeding 2 hours) or notify Supervisor, corporate designee, or appropriate facility staff prior to unavailability.
• Must act in ways that promote professional and positive representation of the facility to the community.
• Communicates in a professional and courteous manner using effective verbal and non-verbal communication skills with residents, their families, co-workers, and vendors.
• Maintains confidentiality of department, resident, employee information, communication, and documentation as well as compliance with the Health Insurance Portability and Accountability Act (HIPAA) regulations.
• Records working hours per company policy. Clocks in and out for all working/training hours.
• Uses marketing supplies and works within budget constraints to promote Legacy in the community.
• Maintain compliance with Legacy's Compliance program and plan.
• Adhere to Legacy's Code of Conduct and Dress Code.
• These duties are not all-inclusive but provide minimum performance expectations which will be reviewed in the evaluation process. Supervisor may edit, alter, add to, or exclude duties and responsibilities based on the needs of the facility.

QUALIFICATIONS/ EXPERIENCE/ REQUIREMENTS:

Minimum Qualifications

• Freedom from illegal use of drugs.
• Freedom from use and effects of drugs and alcohol in the workplace.
• Anyone found guilty by a court of law of abusing, neglecting or mistreating individuals in a healthcare-related setting are ineligible for employment in the position.

Education and/or Experience

• College degree preferred, but not required.
• Experience in Long-Term care setting preferred but not required.
• Admissions or Marketing Experience preferred as well as working knowledge of medical and billing terminology.

Certifications, Licenses, Registrations:

• None