Vice President of Product Marketing

Vice President of Product Marketing

About the Company

Respected provider of B2B physical products

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is in search of a Vice President of Product Marketing to spearhead the global product marketing strategy for its B2B-focused organization. The successful candidate will be responsible for leading the go-to-market strategy, including positioning, messaging, pricing support, and launch execution, specifically for a portfolio of physical, tangible products. This role demands a hands-on leader who can translate technical product features into compelling B2B value propositions, drive sales enablement, and leverage market, customer, and competitive insights to influence product direction and innovation. The VP will also be tasked with building and leading a high-performing product marketing team, setting clear priorities, and standards, and ensuring alignment with executive leadership. Applicants for the VP of Product Marketing position at the company should have a minimum of 10 years' experience in product marketing, with a focus on physical products, and a proven track record in leading product launches and portfolio-level go-to-market strategies. The role requires a strategic thinker with the ability to execute and lead hands-on, as well as experience in building and developing teams. Strong B2B marketing expertise, particularly in supporting complex sales cycles and distribution channels, is essential. The ideal candidate will have a background in marketing physical products, such as manufactured goods, building materials, industrial, or consumer durables, and must be adept at working cross-functionally with product, sales, and operations teams.

Travel Percent
Less than 10%

Functions

• Marketing
• Product Marketing