Digital Marketing Specialist

Digital Marketing Specialist (Part-Time)Ready to make some waves? Beaches Tanning + Spa is looking for a Part-Time Digital Marketing Specialist who's equal parts paid ads wizard, email/SMS marketing go-getter, and customer-behavior detective. Based at our corporate office in American Fork, UT, you'll help us reach, understand, and connect with the people most likely to love Beaches-driving growth through paid advertising, website experiences, SEO, and strategic email and SMS campaigns.As the Digital Marketing Specialist, you'll spend your days building, optimizing, analyzing, and improving the digital systems that connect customers with the Beaches brand. From Meta and Google Ads to landing pages, website performance, conversion tracking, audience targeting, and campaign analytics, you love digging into the numbers to understand what's working, what isn't, and where the next opportunity lives.But you also know that data only tells part of the story. The best digital marketers understand people, too. You enjoy figuring out what motivates customers to take action and using those insights to build smarter campaigns, stronger customer journeys, and better traffic-driving results.Whether you're refining ad audiences, improving landing page conversions, optimizing SEO performance, building email automations, or analyzing campaign performance, you're always looking for ways to turn more clicks into customers and more customers into loyal Beaches Besties.If you get excited about ad platforms, analytics dashboards, conversion rates, audience insights, A/B testing, and finding opportunities hidden inside the data-we want to meet you.If you believe in the power of a great tanning + spa regimen and can translate that into campaigns that make people want the full Beaches experience-this.is.your.moment. Let's make waves together!ResponsibilitiesPaid Advertising + Customer AcquisitionManage and optimize paid advertising campaigns across Meta, Google, and other relevant digital platforms to drive customer acquisition and revenue growth.Develop audience targeting, retargeting, and campaign strategies that connect the right people with the Beaches brand.Monitor campaign performance, budgets, and key metrics while continuously testing and improving results.Identify growth opportunities and make data-driven recommendations to improve return on ad spend and overall marketing performance.Email + SMS Marketing StrategyHelp oversee the strategy, execution, and optimization of email and SMS marketing campaigns, automations, and customer journeys.Develop promotional, retention, and lifecycle marketing campaigns that increase engagement, loyalty, and store visits.Analyze campaign performance and implement improvements to increase opens, clicks, conversions, and customer retention.Collaborate with the creative team to ensure messaging, offers, and visuals work together to achieve campaign goals.Website + Conversion OptimizationHelp maintain and optimize website content, landing pages, and conversion funnels that support marketing initiatives.Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience and customer journeys.Monitor website performance, identify opportunities for optimization, and implement improvements that increase conversions.Support SEO initiatives and website updates that improve visibility, engagement, and long-term growth.Qualifications:3+ Years' experience managing paid advertising campaigns across Meta, Google, or similar digital marketing platforms on behalf of a business is a MUSTStrong understanding of digital marketing principles including customer acquisition, conversion optimization, audience targeting, and campaign measurementStrong experience with email marketing platforms, automation workflows, customer segmentation, and campaign strategyProficient with website management, landing page optimization, UX/UI design, and user experience best practicesStrong knowledge of Google Analytics, Meta Business Suite and related reporting toolsUnderstanding of SEO fundamentals and how search impacts digital marketing performanceStrong analytical and problem-solving skills with the ability to translate data into actionable insightsCapable of working 15-20 hours weekly at our Corporate office in American Fork, UTStrong project management skills and adeptness at working under tight deadlinesProfessional demeanor, unwavering integrity, and sound decision-makingMeticulous attention to detail while remaining highly efficientA naturally curious mindset and desire to continually learn, test, and improveA genuinely good sense of humor-we're serious about not being boringPhysical demands: must be able to lift 30+ lbs, stand and/or sit for long periodsWhy You'll Love It Here:Free tanning + spa services (yes, unlimited self-care is part of the job)Access to employee-only lotions and 30% off products-because great skin is kind of our thingCasual office dress-where looking good and feeling comfortable aren't mutually exclusiveBe part of a creative, collaborative team that's hands-on and genuinely fun to work with (just ask us)See your ideas + work come to life-in stores, online, and beyondReal growth opportunities-we love promoting from within and giving our team room to level upWork on a brand people love, in an industry that's fun, visual, and always evolvingBe surrounded by a team that cares about each other, the work, and the brand