Digital Content Specialist

Job Description

Location: Remote / Hybrid

Type: Full-Time

Role Overview

We are seeking a high-velocity, conversion-obsessed Digital Content Specialist to join Collegiate Mobile. We don't do passive branding or broad corporate fluff, we build high-converting, challenger-brand direct-to-consumer (DTC) experiences.

In this role, you will be the voice across our customer acquisition and retention funnels. You will craft scroll-stopping social ad creative, high-converting landing page copy, and high-engagement behavioral email sequences that drive immediate action. If you know how to turn features into visceral customer benefits, write short-form copy that converts on first contact, and optimize content using real-time performance data, this is your arena.

What You’ll Do

1. Lifecycle & Email Marketing

• Develop behavioral email sequences (welcome series, abandoned cart/checkout, onboarding drips, win-backs, and promotional blasts) focused on subscriber acquisition and retention. 

• Write high-open-rate subject lines, preview text, and body copy optimized for click-through rates (CTR).

2. Paid & Organic Social Content | Campaigns | Strategy

• Concept and write direct-response ad copy for Meta, Instagram, Search, and Display campaigns tailored to specific target audiences (e.g., students, subprime/credit rebuilders, faculty, alumni and fans). 

• Deliver hook-driven scripts for short-form video ads, UGC-style creative, and social assets that stop the scroll. 

3. Radio & Digital Audio Scriptwriting

Write storyboards for video shoots translating creative briefs into shot-by-shot narratives, on-screen copy, and VO direction for Meta and other social video placements.

• Write radio scripts for brand and direct-response audio campaigns, adapting core messaging and hooks to a scriptless-visual, audio-first format.

4. Direct-Response Web & CRO Content Strategy

• Craft high-converting landing page content, product detail pages (PDPs), checkout messaging, and UX micro-copy that eliminates friction and maximizes conversion rates (CRO). 

• Write benefit-driven headline options and direct calls-to-action (CTAs) for continuous A/B testing across multiple brand landing pages and user flows. 

5. Direct-to-Consumer Strategy & AI Workflows

• Collaborate closely with growth marketers, designers, and product teams to translate performance data into scrappy creative iterations. 

• Utilize modern AI tools and digital workflows to rapidly scale messaging variations across diverse customer segments without losing brand voice or compliance integrity. 

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Communications, English, or a related field.

• Experience: 2 to 5 years of professional experience in the Direct-to-Consumer (DTC) space.

• Digital Retail Focus: Proven background writing for digital retail, e-commerce platforms, or subscription-based models. 

• Portfolio: A portfolio demonstrating performance-driven work across emails, landing pages, and direct-response social media ad copy.

• Conversion Mindset: Deep understanding of digital marketing mechanics, funnel metrics (CTR, CPA, Conversion Rate), and consumer psychology.

• Execution & Agility: Ability to thrive in a fast-paced environment, iterate rapidly based on data, and execute clean copy under tight deadlines.

Preferred Capabilities

• Experience in subscription models, telecommunications, or consumer fintech/credit products. 

• Familiarity with leverage points in email platforms and CMS environments. 

• Hands-on experience integrating AI tools into copywriting and creative brainstorming workflows. 

• Working knowledge of Customer.io (or comparable ESP), Meta Ads Manager/Pixel & CAPI, and Figma.

• Comfort reading performance dashboards (Looker, Tableau, or similar) to inform copy decisions.

• Experience writing for affinity-based or community-driven audiences (university, athletics, alumni networks, or similar closed communities)