Field and Events Marketing Manager- Hybrid

Field and Events Marketing Manager- Hybrid Atlanta, United States | Posted on 08/11/2026 Virima is a leading provider of IT visibility and servicemanagement solutions that help organizations discover, map, manage, andoptimize their IT environments. Our platform gives customers the intelligencethey need to improve service delivery, strengthen operational control, and makebetter decisions across complex technology ecosystems. As Virima continues to grow, we are looking for a strategic,results-oriented Field & Events Marketing Manager to lead our fieldmarketing and event programs. This role will play an important part inexpanding brand awareness, generating pipeline, supporting sales and partnerinitiatives, and creating meaningful engagement with prospects and customers. Position Summary Virima is seeking a US eastern time zone-based (Atlanta area preferred) Field& Events Marketing Manager to develop and execute programs that driveawareness, engagement, and pipeline across target markets and accounts. This role will own Virima’s event strategy while alsosupporting broader field marketing initiatives, including regional campaigns,account-based marketing programs, partner co-marketing, webinars, customerengagement, and sales-aligned demand generation. The ideal candidate is both strategic and hands-on. Youshould be comfortable developing marketing programs, working closely withsales, managing events from concept through execution, and measuring the impactof those programs on pipeline and revenue. This is an opportunity to help build and scale Virima’sfield marketing function while maintaining ownership of a high-impact eventportfolio. Key Responsibilities Field Marketing Strategy Developand execute field marketing programs aligned with Virima’s revenue,pipeline, and market expansion goals. Partnerclosely with sales leadership and account teams to identify priorityregions, accounts, industries, and opportunities for targeted marketingprograms. Buildquarterly and annual field marketing plans that combine events, campaigns,partner programs, webinars, and account-based initiatives. Developprograms designed to create new opportunities, accelerate existingpipeline, and deepen engagement within strategic accounts. Identifynew regional and market opportunities based on sales priorities, customertrends, and industry activity. Event Marketing and Execution OwnVirima’s strategy for trade shows, industry conferences, regional events,executive programs, webinars, partner events, and customer-facing events. Evaluateevent opportunities based on audience fit, strategic value, pipelinepotential, and expected return on investment. Manageend-to-end event execution, including sponsorships, booth planning,registration, vendors, promotional materials, shipping, staffing, travel,and on-site logistics. Developpre-event, during-event, and post-event engagement strategies designed tomaximize meetings, leads, and pipeline. Ensurea consistent and professional Virima brand experience across all eventtouchpoints. Demand Generation and Account-Based Marketing Partnerwith demand generation and sales teams to create integrated campaigns thatsupport field and event programs. Buildtargeted campaigns around strategic accounts attending key conferences oroperating within priority regions. Supportaccount-based marketing initiatives through personalized outreach,executive engagement, direct mail, digital campaigns, and targetedexperiences. Coordinatecampaign execution across email, landing pages, paid promotion, socialmedia, webinars, and sales outreach. Createprograms that help sales engage key stakeholders throughout the buyingjourney. Sales Alignment and Pipeline Development Workclosely with sales teams to identify target accounts, campaign priorities,meeting opportunities, and follow-up strategies. Developclear pre-event and post-event processes to ensure leads and opportunitiesare effectively followed up. Providesales teams with messaging, campaign materials, account insights, andevent-specific enablement resources. Helpdevelop programs that accelerate active opportunities and increaseengagement with buying committees. Maintainstrong alignment between marketing activity and revenue objectives. Partner and Customer Marketing Collaboratewith Virima partners on joint events, webinars, regional programs, andco-marketing initiatives. Identifyopportunities to leverage technology, channel, and strategic partners toexpand audience reach and create pipeline. Supportcustomer engagement initiatives such as user events, executiveroundtables, webinars, advisory programs, and customer advocacyactivities. Workwith customers and partners to identify speaking opportunities, successstories, and thought leadership opportunities. Content, Messaging, and Campaign Support Collaboratewith product marketing and content teams to develop event messaging,presentations, booth materials, campaign assets, one-pagers, and salesenablement content. Supportspeaking submissions, industry awards, customer presentations, and thoughtleadership opportunities. Repurposewebinars and event content into blogs, videos, social posts, emailcampaigns, and sales materials. Ensureconsistent messaging and positioning across field campaigns and eventprograms. Measurement, Analytics, and Budget Management Trackand report on program performance including engagement, meetings booked,leads, MQLs, opportunities, sourced pipeline, influenced pipeline,revenue, and ROI. Establishclear goals and success metrics for field and event programs. Analyzeprogram performance and use insights to improve future investments andcampaign strategy. Ownfield and event marketing budgets, including forecasting, vendormanagement, and spend tracking. Maintainvisibility into campaign calendars, event schedules, pipeline impact, andprogram performance. Requirements Qualifications Bachelor’sdegree in marketing, communications, business, or a related field. 5+years of experience in field marketing, event marketing, demandgeneration, or integrated B2B marketing. Experiencein B2B SaaS, enterprise software, or technology marketing stronglypreferred. Demonstratedsuccess developing marketing programs that contribute to pipeline andrevenue growth. Provenexperience planning and executing trade shows, conferences, webinars,regional programs, and customer or partner events. Strongexperience partnering with sales teams on account targeting, campaignexecution, and pipeline development. Excellentproject management and organizational skills with the ability to managemultiple programs and stakeholders simultaneously. Strongwritten and verbal communication skills. Analyticalmindset with experience tracking campaign and event performance. Experiencewith CRM and marketing automation platforms such as Salesforce, HubSpot(preferred), or similar tools. Abilityto work independently and execute effectively in a fast-paced,growth-oriented environment. Willingnessto travel within the United States as required. Preferred Qualifications Experiencemarketing to IT, IT service management, IT operations, IT assetmanagement, CMDB, or enterprise technology audiences. Experiencewith account-based marketing and target-account programs. Experiencesupporting channel, alliance, or technology partner marketing. Familiaritywith webinar, event management, and marketing automation platforms. Experiencedeveloping executive dinners, roundtables, regional roadshows, or otherhigh-touch field marketing programs. Abilityto translate technical concepts into compelling campaign messaging and audience experiences. What Success Looks Like Virimadevelops a focused field marketing strategy aligned closely with salespriorities and revenue objectives. Fieldand event programs consistently create qualified engagement, salesmeetings, opportunities, and pipeline. Virimabuilds stronger relationships with strategic accounts, customers, andpartners through targeted marketing experiences. Eventinvestments are measured against clear business outcomes and continuouslyoptimized. Salesand marketing operate with strong alignment around target accounts,programs, follow-up, and pipeline development. Marketingprograms create value beyond individual events through ongoing campaigns,content, nurture, and sales enablement. Why Join Virima Play akey role in shaping and scaling Virima’s field marketing strategy. Ownhigh-impact programs that directly support pipeline and revenue growth. Workclosely with sales, product, partners, customers, and executiveleadership. Join acollaborative, growing technology company where you can have meaningfulownership and influence. Competitivecompensation and benefits. Equal Opportunity Employer Virima is an equal opportunity employer and values diversityat all levels of the organization. We are committed to creating an inclusiveenvironment for all employees and candidates. #J-18808-Ljbffr Virima Technologies