Marketing Operations Specialist, D2C Lifecycle

Ibotta is seeking a Marketing Operations Specialist, D2C Lifecycle to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. The Marketing Operations Specialist will be responsible for efficiently executing personalized marketing communications through Braze and Litmus, including email, push notifications, and in-app messaging. The ideal candidate must be organized, self-motivated, and detail-oriented while being capable of managing multiple projects across multiple teams and timelines. This position requires a strong technical background. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Support Marketing Operations in the build and execution of D2C Marketing initiatives via the Braze marketing automation tool and internal tools, to optimize user activation and retention Code in-app messages and emails using HTML, CSS, and Javascript Ensure quality and accuracy of lifecycle programs across channels: email, push, in-app message, and cash back reward content Be a liaison between Marketing and Product/Engineering on technical requests and help manage those requests to improve Marketing programs/software, including conducting acceptance-testing Anticipate issues and provide alternative methods of setup or delivery for campaign deployment Work with others on the Marketing Operations team to analyze, detect, and help solve technical problems Identify opportunities to implement standardized processes that improve project performance Regularly learn about new features and capabilities within our tools, crafting use cases and best practices related to new revenue opportunities and OpEx savings Help onboard new tools/programs for the Marketing department Help own and maintain technical documentation to support all campaign development processes and channels Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere What we are looking for: 2 - 4 years of experience or technical background BA/BS degree related to business or technology Self-taught or professional experience with coding languages: HTML, CSS, and Javascript Strong background with Braze or similar CRM or marketing automation platforms Ability to think creatively and solve complex problems across multiple platforms Strong organizational and analytical skills with keen attention to detail Experience working cross-functionally with Engineering and/or Product teams Strong copy-editing skills Ability to match Marketing’s business requirements with internal product capabilities Self-directed and self-motivated with superior time management skills Experience with the following tools or related tools preferred: Braze Litmus Jira/Confluence Figma Brandfolder G-Suite Looker Trello About Ibotta ("I bought a...") Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine. Additional Details: This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals. Base compensation range: $70,000 - $80,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full‑time basis. Applicants are accepted until the position is filled. For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels. Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees. #J-18808-Ljbffr