Strategic Communications Coordinator

Position Summary Strategic Communications Coordinator is responsible for day‑to‑day media relations activities including press releases, general features, photography, statistics, press box and game‑day operations, publications, podcasting, creative content for social media, and webcasting. The Coordinator assists the Assistant AD for Strategic Communications in developing brand strategy and providing creative concepts and designs for UNCG Athletics campaigns. Additionally, the Coordinator produces creative content for social media, recruiting, ticket sales, marketing, in‑game promotions, and video boards, ensuring consistency with brand guidelines and messaging. Video and graphic design content for UNCG Athletics and assigned sports is also created, including game‑day and post‑game graphics as well as statistical update graphics throughout the season. The Coordinator will assist with Spartan All Access Webcasts, interact with local, regional, and national media, write and edit articles that tell student‑athlete stories, and maintain appropriate records. They will disseminate information promptly to media outlets, maintain close contact with local print and electronic media outlets as well as the campus newspaper, and supervise volunteers from the student population and local community—statisticians, public address announcers, and office workers. On‑site media relation services with a focus on home contests, including statistics keeping and reporting, are also part of the role. Minimum Qualifications Bachelor’s degree in a discipline related to the area of assignment, or equivalent combination of training and experience; all degrees must be from appropriately accredited institutions. Preferred Qualifications A bachelor’s degree in English, journalism, communication, or equivalent subject. Minimum of two years experience in sports information, media relations, public relations, or electronic and print media. Demonstrated writing, oral communication, organization, and promotional planning skills are essential. Computer skills in word processing and desktop publishing (Adobe After Effects, Adobe In‑Design, and Photoshop). Familiarity with in‑game operations of Genius NCAA Live Stats and the Automated Scorebook StatCrew is required. Ability to work independently, exercise creativity and initiative, and travel with assigned teams for competitions as required, including weekends and holidays. Special Instructions to Applicants Name, Company Name, Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One reference must be a current or previous supervisor. Email Address Contact Phone Number Recruitment Range $40,000 Work Hours of Position Core working hours are 8 A.M.–5 P.M., M‑F with flexibility for nights and weekends in accordance with game schedules. Key Responsibility: Dissemination of Strategic Communications Provide in‑depth coverage with gameday and postgame graphic creation, feature stories, and gameday preview stories while interacting with local, regional, and national media. Maintain website rosters, statistics, and archives for responsible sports. Edit articles for various publications and maintain appropriate records. Key Responsibility: Pre‑game, In‑game and Post‑game Support Write releases prior to competition. Coordinate in‑game statistics coverage. Create post‑game wrap‑ups in written, social media, and video formats. Collaborate with assigned programs to complement written content with creative social media graphics, photos, etc. Generate critical ideas for social media engagement. Key Responsibility: Oversee Hands On Learning Experience Provide hands‑on learning for student interns in webcasting, statistics, sports journalism, and office duties. Supervise non‑student volunteers from the local community, serving as statisticians and public address announcers, and support their professional development. Key Responsibility: Commitment to Compliance Adhere to all state, university, and NCAA rules and regulations. Competencies Knowledge – Technical Uses communication, design, and visual art concepts and practices relevant to the area of responsibility. Applies standard and specialized techniques and technology appropriately. Utilizes moderately complex processes, procedures, and techniques. Incorporates hardware and software packages and traditional design methods. Researches and recommends new technology and tools. Applies knowledge of design principles and enhances subject matter in various media. Trains others in new methods and technical tools. Knowledge – Professional Thorough knowledge of planning, writing, editing, and producing content. Edits and analyzes informational material prepared by others. Knows methods for disseminating information to the public and target groups. Communication Communicates program information with moderate complexity and impact to targeted audiences. Establishes and maintains working relationships. Assimilates and composes written materials for variety of outlets, edits for accuracy, and drafts communications for release. Writes with correct English usage and conforms to style guides or industry standards. Consulting/Advising Assists with communications in routine and non‑complex situations. Project Management Understanding of customer needs and collaboration with specialists to deliver communications. Drafts communications specific to a module or area. Contributes ideas, recommendations, and solutions to reach project goals. Organizational Sensitivity Understanding of program objectives and unit goals. Familiarity with internal workings and organizational role of the program/unit. #J-18808-Ljbffr