Communications Specialist

Communications SpecialistOur client is a Silicon Valley-based Web3 and FinTech startup building one of the world's largest mobile-first digital ecosystems. Their platform combines blockchain technology, digital currency, and social networking to create an accessible, inclusive experience that empowers everyday users to participate in the evolving digital economy.Designed with accessibility and sustainability in mind, their mobile application enables millions of users worldwide to engage with blockchain technology through an intuitive, low-barrier experience. Today, their global community includes more than 47 million engaged users across 230+ countries and territories, supported by a rapidly expanding developer ecosystem creating real-world applications and services.Our client is committed to making digital finance and Web3 accessible to everyone by fostering a secure, community-driven platform where users, developers, and businesses can participate in a thriving decentralized economy. Their vision is to help shape the next generation of the internet by building an open, inclusive ecosystem that creates meaningful value for people around the world.Key ResponsibilitiesContent & BrandContribute to content strategy and communication calendar that matches strategic goals and target audience, leveraging content of various forms, length, and frequencyDevelop a deep understanding of Pi Network's values and differentiatorsConduct regular research to identify industry trends and gaps, and be able to write authoritatively about Pi NetworkImprove marketing strategy and brand positioning across communication channelsEvolve Pi Network's voice, tone, messaging, and enhance its thought leadershipWriting & ChannelsProduce clear and persuasive copy for campaigns, market updates, and product communicationsWrite and edit blog posts, announcements, social media posts, and long-form contentDevelop social media content and campaignsCreative ProductionHandle basic graphic design needs (social media graphics, simple visuals and layouts)Perform basic video editing for short-form or informational contentOrganization & OperationsHelp track weekly, monthly, and quarterly tasks, deliverables, and prioritiesRegularly review and report content and channel analytics, including GA4, social media metrics, SEO and GEOIdentify opportunities to improve internal communication and marketing processesMinimum QualificationsBachelor's degree in communications, marketing, design, or related field; or equivalent experience2-4 years of experience in communications, marketing, and/or branding, preferably in the technology and/or Web3 industriesProven writing and editing skills, with the ability to simplify complex or technical topicsExperience in marketing strategy and brand positioningAbility to create content for multiple channels (blog, social, campaigns) in parallelProficiency in relevant AI tools and workflowsAbility to analyze content performance and communicate metrics to key stakeholdersHighly organized, detail-oriented, and proactive profileAnalytical mindset — able to track performance and adjust strategy based on dataInterest in crypto, Web3, or emerging technologies (deep expertise not required, but curiosity is)Basic skills in graphic design and video editing (tools like Canva, Figma, Adobe, or similar)