Manager, Marketing & Label Services

Marketing And Label Services Lead

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.

ADA's Marketing & Label Services team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams. The Marketing & Services team works collaboratively with ADA's distributed label & artist partners through expert recommendations and end to end global campaign builds and implementation. The team works closely with our label partners and artists to support their campaigns and grow audiences across their business including social, streaming, CRM, and beyond. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Your role:

ADA or equivalent experience is seeking a strategic marketer. The candidate should have expertise in digital and traditional marketing strategy. This role is for Marketing and Label Services Lead. In this role, the Manager of Marketing and Label Solutions develops and leads all aspects of innovative marketing campaigns. These campaigns serve a diverse roster of independent artists and distributed label clients. This role sits at the intersection of creative storytelling and data-driven growth. You will collaborate with our distributed label teams, and internal team of experts to build cultural moments, maximize streaming consumption, and grow global fanbases. The position will manage a roster of projects and support our core distributed label partners. It will help amplify their promotional efforts and develop strategies to grow our business. The Marketing and Label Coordination Manager will be both creatively-minded and skilled with data, serving as experts in industry standards digital marketing music.

Here you'll get to:

• Campaign Strategy & Execution: Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive music streams, video views, user-generated content (UGC), and overall fan acquisition.
• Artist Branding: Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands and spark cultural conversation.
• Paid Media Strategy: Plan, execute, and optimize paid media budgets and digital advertising campaigns across social and streaming platforms to maximize return on ad spend (ROAS) and target key audiences.
• Budget & Vendor Management: Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development.
• Marketing Partnerships: Develop and maintain strong partnerships with digital platforms, third-party marketing agencies, content creators, and influencers.
• Data & Analytics: Monitor campaign performance in real-time, track short-form UGC trends, and deliver post-mortem analyses to measure effectiveness and optimize streaming consumption.
• Community & Platform Optimization: Oversee the development and growth of artist communities and digital properties across YouTube, TikTok, Meta, Discord, microsites & more.
• Cross-Functional Collaboration : Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive, synchronized marketing campaigns.
• Industry Expertise : Maintain expert knowledge of social platforms, product updates, and emerging digital tools to define and achieve audience growth goals.
• ADA Brand Presence : Conceive and manage the strategy and execution for ADA's own branded social media accounts.
• Ad-Hoc Support: Provide general department support and assist with broader company initiatives, cross-functional tasks, and special projects as needed.

About you:

• Experience: 3+ years in music industry digital/social marketing, with a consistent track record in paid media, viral marketing, and managing an artist roster with multiple projects simultaneously.
• Platform Expertise: Deep understanding of interactive technologies, website/CRM (Email/SMS) strategy, and major social platforms including TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, and Twitch.
• Trend Savvy: Passionate about fan-focused digital strategies with a strong pulse on cultural and social trends, particularly among Gen Z and Gen Alpha consumers.
• Data & Strategy: Strong background in accomplishing day-to-day digital strategies, with the ability to analyze data, extract insights, and communicate trends effectively.
• Execution & Approach: An outgoing, collaborative problem solver who excels under tight deadlines, moves projects forward with limited assets, and thrives in a fast-paced team environment.
• Communication Skills: Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy.
• Education: Bachelor's degree or equivalent preferred.

We'd love it if you also had:

• Hands-on digital advertising experience
• Agency experience
• Experience running or developing online fan accounts for artists to generate UGC.
• Interest or experience in gaming and streamers
• Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
• Familiarity with file sharing applications, rippers, converters, encoders, etc
• Experience using project management software (eg Airtable or Asana)

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.