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Head of Content

Confidential

Detroit, MI

Head of Content

About the Company

Globally recognized digital media group covering sports & gaming topics

Industry
Media Production

Type
Privately Held

Founded
2017

Employees
201-500

Specialties

  • affiliate maketing
  • betting
  • media
  • sports
  • and gaming

About the Role

The Company is seeking a Head of Content for English-speaking markets to spearhead and expand the content strategy across a diverse portfolio of brands and white-label sites. The successful candidate will be responsible for defining and executing content strategies that drive organic growth, engagement, and monetization, all while upholding high editorial and SEO standards. This role demands a strategic leader who can translate market insights, SEO data, and audience behavior into actionable content roadmaps, with a focus on key sports betting and online casino operators, products, and trends. The Head of Content will also be tasked with managing multidisciplinary content teams, ensuring that content supports user experience and commercial objectives, and maintaining a strong market presence. Applicants for the Head of Content position at the company should have a significant background in leading content strategy and operations, particularly within the digital publishing, content management, or sports betting and online casino content ecosystems. A strong understanding of SEO fundamentals, editorial strategy, E-E-A-T principles, and content monetization is essential. The role requires a data-driven mindset, excellent project management, and stakeholder communication skills, as well as the ability to work effectively in a remote, international, and fast-paced environment. The ideal candidate will have a native or near-native level of English and a deep knowledge of the UK, US, and/or Canadian markets. Responsibilities also include team management and development, content planning, validation, and optimization, as well as market intelligence and business integration to ensure that content aligns with regional regulations and brand guidelines.

Hiring Manager Title
Business Manager

Functions

  • Editorial
Confidential
Apply
Vacancy posted 3 days ago
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