Senior Programmatic Strategy Lead - Enterprise (Remote)

100% Remote Position Base Salary: $90-$110k + bonus Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting. This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. Additional Responsibilities include: Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests Communicate with clients on all elements of the campaign, including planning, performance, and project status Prepare reports and present results to clients and management in a way that secures alignment and recommends action Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.) Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives. Build effective relationships with clients Gather data on consumer, competitor, and market conditions Bachelor's degree in Marketing or related major required. 3+ years of performance marketing experience in programmatic is required. The Trade Desk and DV360 experience preferred Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools. Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs Experience in maintaining and growing large spending accounts with significant optimizations and budgets Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables Ability to communicate effectively to all employee levels while understanding both the day to day and big picture Ability to work in a fast-paced environment while managing time effectively Our Mission We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients. About Jump 450 Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we’ve scaled numerous companies, and turboscaled 13+ DTC brands from The record: Acquired by Omnicom ( NYSE: OMC ) a couple years back Known as the “unicorn maker” tag in PE / VC circles. Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients) Jump manages ~$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics–to drive down CAC & extend LTV. Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons. What We Offer: Competitive salary with performance-based bonuses. Health, dental, and vision insurance. Paid time off and holidays. Opportunities for professional development and career growth. A creative and collaborative work environment where your ideas and contributions are valued. Additional benefits include Life and Accident Insurance Plans Short and Long Term Disability Plans Employee Assistance Programs Paid Parental Leave Family Forming Plans Cigna Secure Travel Health Savings Account (HDS) Health Care Flexible Spending Account (FSA) Limited Purpose FSA Dependent Care FSA Access to MetLife Legal Plan Services 401k Match Plans Access to Virtual Health Services Remote Working Flexibility New MacBook Pros #J-18808-Ljbffr