Creative Strategist

Job Description

Job Description

Creative Strategist, Direct Response / Paid Social

100% Remote.

About the Role

We are seeking a Creative Strategist who is passionate about direct response marketing, copywriting, and creating paid social ads that convert.

This is not a traditional brand marketing or social media role. We're looking for someone who is fascinated by why people buy , follows great marketers and copywriters, and wants to build their career in performance marketing.

This is a junior-level role working directly under a senior creative strategist . You will learn and follow an established creative development system, conducting customer and competitor research, developing hooks, angles, scripts, and creative concepts, and helping turn approved ideas into high-performing paid social ads.

The ideal candidate understands that great creative comes from experience, testing, and learning from the market , not simply knowing marketing formulas. We're looking for someone who is willing to make a lot of ads, learn from what works and what doesn't, and continually improve.

Responsibilities

• Conduct customer, competitor, and market research to identify pain points, motivations, objections, and opportunities for new creative angles.
• Develop creative concepts, hooks, scripts, and messaging for paid social campaigns.
• Build creative concepts based on approved strategies, proven frameworks, and established compliance guidelines.
• Write direct response copy for video, static, UGC, and other paid social formats.
• Analyze winning and losing creative to understand what worked, what didn't, and why.
• Help adapt successful creative concepts for different audiences and demographics.
• Work closely with the senior creative strategist and media buying team to test, optimize, and improve creative.
• Research and stay current on successful advertising, copywriting, UGC, Meta, TikTok, and short-form video trends.
• Learn and apply direct response principles, customer psychology, and conversion-focused messaging.
• Contribute to a high-volume creative testing environment where every test is an opportunity to learn.

Qualifications

• 2+ years of experience in marketing, copywriting, direct response, performance marketing, or related creative work.
• Hands-on experience creating paid social ads is strongly preferred.
• Demonstrated passion for marketing, advertising, or copywriting.
• Strong interest in direct response marketing and understanding why people take action.
• Experience with Meta, TikTok, Instagram Reels, or other short-form advertising platforms.
• Ability to work quickly, take feedback, and continuously improve.
• Experience creating and testing your own ads, content, or marketing campaigns is a strong plus, even if it was outside of a traditional job or agency environment.

Required Skills

• Strong direct response copywriting fundamentals, including hooks, curiosity, objection handling, social proof, urgency, and calls-to-action.
• Understanding of consumer psychology and persuasion.
• Ability to research an audience and translate customer insights into creative ideas.
• Ability to identify and develop different creative angles based on customer pain points, motivations, and objections.
• Strong understanding of short-form video and UGC creative, including hooks, retention, messaging, and CTAs.
• Ability to study existing ads and understand why a particular concept, hook, or angle may be working.
• Willingness to learn from performance data and continuously iterate.