Social Media & Content Creator

True Classic is hiring a Social Media & Content Creator to take ownership of developing and executing high-performing short-form social content that drives engagement, brand relevance, and growth across key social platforms. This role will lead social storytelling and content creation efforts, ensuring True Classic remains culturally relevant, platform-native, and performance-minded across TikTok, Instagram Reels, and emerging social channels. This role is ideal for someone who is creative, trend-obsessed, entrepreneurial, and highly collaborative and can concept, produce, and publish engaging social-first content at speed in a fast-paced, evolving environment.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.
Areas of Accountability
Social Content Strategy & Execution

• Own and execute social content strategy across TikTok, Instagram Reels, and emerging platforms
• Develop platform-native content that aligns with brand priorities, audience behaviors, and cultural trends
• Build and manage a social content calendar that balances product storytelling, trend participation, and brand moments
• Identify opportunities to increase engagement, reach, and brand affinity through short-form video content

Content Creation & Production

• Plan, shoot, edit, and publish high-performing short-form videos across social platforms
• Produce content in both UGC-inspired and in-house branded formats
• Create reactive, trend-driven content that feels authentic and native to each platform
• Utilize editing and production tools to rapidly execute high-quality social content

Brand Storytelling & Community Engagement

• Act as on-screen talent or voice of the brand when appropriate
• Translate product features, campaigns, and brand messaging into engaging social-first narratives
• Develop content that reflects internet culture, Gen Z humor, and evolving social behaviors
• Create content designed to drive shares, saves, conversation, and community engagement

Performance Optimization & Cross-Functional Collaboration

• Monitor content performance and optimize creative strategy based on platform insights and analytics
• Partner cross-functionally with marketing, product, creative, and growth teams to support launches and campaigns
• Stay ahead of emerging trends, platform updates, and creator best practices
• Contribute ideas and creative solutions that support broader brand and business objectives

Cross Functional Collaboration

• Partner with Marketing and Growth teams to support product launches, campaigns, and performance initiatives
• Work with Creative and Brand teams to ensure social content aligns with overall brand storytelling and visual direction
• Collaborate across internal stakeholders and external creators/partners to execute culturally relevant and high-performing social content

Qualifications

• Demonstrated experience creating or managing content for a social-first brand or personal platform
• Proven ability to build engagement and reach through short-form content across TikTok, Instagram, and emerging social platforms
• Strong understanding of social storytelling, editing, pacing, and trend-driven creative development
• Experience with mobile video production and editing tools including CapCut, InShot, Adobe Creative Suite, or similar platforms
• Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative environment
• Strong written, visual, and verbal communication skills
• Deep understanding of internet culture, Gen Z trends, and platform-native content behaviors
• Passion for fashion, men's lifestyle, and eCommerce is a plus

Workplace Arrangement

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This role is on-site (5x per week in office) based in Calabasas, CA.

Compensation and Benefits

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Compensation

• Competitive salary + bonus

Time Off

• Unlimited PTO and sick time

Health & Wellness

• Company-paid medical, dental, and vision insurance
• $100/month Health & Wellness stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $100/month Personal Workspace/Office stipend

Perks

• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

At True Classic , our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we're a fast-growing apparel brand obsessed with fit, quality, and impact. But we're building more than great products-we're building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)-the principles that shape how we work, make decisions, and win together:

• Move the Needle - Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
• Paint the Picture - We set clear vision and help others see what great looks like.
• Seek the Truth - We use data, customer insight, and curiosity to guide decisions.
• Get 1% Better - We continuously improve how we work through strong systems and small wins.
• Build Leverage - We maximize impact with the right mix of people, tools, automation, and AI.
• Crush the Challenge - We surface problems early and take ownership to solve them.
• Go Fast - We take initiative, move with urgency, and bias toward action.
• Be Creative - We challenge the norm and find better ways to win.
• Lead with Empathy - We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle-join us and help shape what's next at True Classic!