Web Designer (Mortgage & Financial Services)

Job Description

Job Description

Compensation: $75 - $138K annually

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.

See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.

• Casual work environment
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

We are seeking a Web Designer with a focus on Conversion Rate Optimization (CRO) and User Experience (UX) to join our digital marketing team. In the mortgage industry, our website is our most important lead-generation tool; your mission will be to transform complex financial information into intuitive, trustworthy, and high-converting digital experiences.

WHAT YOU WILL BRING

• Design Mastery: Expert proficiency in Figma, Adobe XD, or Sketch.
• Direct Response Design: A proven track record of designing for "action"—understanding how visual hierarchy and CTA placement impact conversion.
• Technical Knowledge: Strong understanding of HTML/CSS and how design translates into responsive code (familiarity with financial CMS platforms is a plus).
• Data-Driven Mindset: Ability to interpret heatmaps and user session recordings (e.g., Hotjar or Crazy Egg) to inform design iterations.
• Industry Sensitivity: Understanding of the "human" side of mortgages—knowing how to use imagery and copy to reduce the stress of the home-buying process.
• Experience in FinTech, Banking, or Real Estate.
• Knowledge of accessibility standards (WCAG 2.1) as they relate to financial services.
• Experience designing for mobile-first users, as many borrowers start their journey on smartphones.

DUTIES AND RESPONSIBILITIES

• Lead Capture Design: Design high-performing landing pages, lead-capture forms, and interactive mortgage calculators that simplify the user’s path to pre-approval.
• Trust & Compliance: Ensure all web designs adhere to strict financial industry regulations (e.g., Fair Housing Act, ADA compliance, and clear disclosure placement) while maintaining a high-end visual aesthetic.
• User Journeys: Map out and design seamless end-to-end journeys for various personas—from first-time homebuyers to seasoned investors and those looking to refinance.
• Brand Consistency: Maintain and evolve our brand identity across all digital touchpoints, ensuring a sense of security and professionalism.
• A/B Testing: Collaborate with the marketing team to design multiple versions of page elements to test which designs drive the highest volume of qualified loan applications.
• Collaboration: Work closely with Loan Officers and Underwriters to understand the technical nuances of mortgage products to ensure they are represented accurately on the site.
• Hybrid Schedule: Monday–Wednesday in-office; Thursday–Friday remote

Compensation: $75 - $138K annually

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.