Head of Marketing Management Remote (m/f/d)

Lifecycle Marketing Manager Job Description

Scenthound is the first membership-based franchise providing affordable and accessible wellness-focused dog care, committed to providing every dog with the care necessary to help maintain their health and keep them clean and happy. Franchising since 2019 and on pace to have over 200 locations open by the end of 2026, Scenthound is establishing itself as the preeminent solution for routine and preventive dog care.

Dog First. We advocate for the health and well-being of every dog in our care.

• We bring good energy to our work and do our jobs with loving intention.
• The Lifecycle Marketing Manager will be the engine behind how Scenthound communicates with members, prospects, and dog parents across email, SMS, and push notifications. This role owns end-to-end CRM strategy and execution — from acquisition through retention and win-back — while collaborating deeply with cross-functional corporate teams, agency partners, and our franchise network. You'll be equal parts strategist and builder: turning customer data into automated journeys and high-impact campaigns that drive membership growth, retention, and long-term customer LTV.

This is not a role for someone who delegates the data work. We are looking for someone who is energized by autonomy, thrives in a fast-moving franchise environment, and takes pride in building things that actually work. You're comfortable being the most knowledgeable person in the room when it comes to lifecycle strategy — and you back every decision with data. You genuinely care about the customer experience, and you know that the right message, to the right member, at the right moment is what drives real business results.

This position reports to the Director of Digital Marketing. Fully remote if outside of Florida.

CRM & Lifecycle Strategy

• Develop deep segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage — delivering relevant, personalized messaging at scale
• Define and manage a rigorous testing roadmap: A/B and multivariate tests across subject lines, send times, creative, offers, channel mix, copy and journey touchpoints — and systematize learnings into playbooks
• Monitor and continuously improve deliverability, list health, opt-out rates, and spam complaint rates; maintain best-in-class list hygiene
• Build regular performance reporting across lifecycle KPIs; present insights and data-backed recommendations to the Director of Digital Marketing

Data & Insights

• Take a fully data-driven approach to lifecycle strategy — independently digging into platform analytics, behavioral data, and cohort performance to surface trends, drop-off points, and growth opportunities
• Build and analyze audience segments using CRM tools and, where applicable, data warehouse environments (Snowflake experience a plus)
• Translate raw data into clear, actionable insights that inform campaign strategy, product decisions, and customer experience improvements
• Own cohort analysis, funnel performance, and lifecycle KPI reporting — identifying what's working, what isn't, and what to do next

App & Web Experience • Collaborate with the Product team on in-app messaging, member experience, and feature launches • Support management of the web experience — landing pages, conversion flows, and content updates • Ensure digital touchpoints across channels are consistent, on-brand, and optimized for performance

Cross-Functional & Franchise Collaboration • Work hand-in-hand with corporate teams including Marketing, Product, Operations, and Technology • Serve as a reliable marketing resource for our franchise network — communicating clearly, supporting local needs, and navigating the complexity of a multi-unit system with professionalism and patience • Translate corporate campaign strategy into scalable, franchisee-friendly toolkits and assets

Director of Digital Marketing Support • Assist the Director of Digital Marketing on paid media initiatives and agency coordination • Contribute to SEO strategy and execution efforts • Support reporting, budget tracking, and strategic presentations as needed

3-5 years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy — you know how to slice data to find the right customer, with the right message, at the right moment

• Genuinely data-driven: you dig into the numbers yourself, identify what the data is telling you, and use those insights to build smarter programs — a self-starter on managing this need
• Retail or consumer brand background — you understand how customers shop, join, and churn
• Comfortable managing multiple channels and programs simultaneously without dropping the ball
• Strong communicator who can work effectively with corporate stakeholders and franchise owners alike
• Proficiency with at least one major ESP/CRM platform (e.g., Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar)

Basic HTML/CSS for email template editing nice to have; Experience in a multi-location, franchise, or membership/subscription business environment

• Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis
• Familiarity with tools like Looker, Google Analytics, or similar analytics platforms
• Experience supporting paid media strategy or agency relationships
• Track record of building structured experimentation frameworks and iterating based on results

Health insurance with company contribution

Dental insurance

Company Paid Life and Disability

Free grooming services for your dog

This is a remote position.