Head of Communications - Remote

Communications Coordinator - Doyle - 1.0 FTE

Communications
Doyle Administration Building

The Madison Metropolitan School District (MMSD) is the second-largest school district in Wisconsin. We have a simple but bold vision - to ensure that every school is a thriving school, that prepares every student to graduate from high school ready for college, career, and community. Becoming a Model School District
The Madison Metropolitan School District is committed to being anti-racist, culturally responsive, and inclusive. We have a simple but bold vision - to ensure that every school is a thriving school, fostering the growth of every student so they graduate from high school ready for college, career and community.

Our strategy is captured in our strategic framework, and centers on three major goals: that all children achieve academically, that our schools are places where children and adults thrive, and that our Black youth excel at school. We strive to provide, encourage, grow, and develop a talented workforce that better supports and represents the diversity of our student population. We know this vision doesn't come to life without dynamic leaders and support staff in every school.

The Madison Metropolitan School District is the second largest school district in Wisconsin. Nearly one third are English Language Learners, and more than 100 languages are represented in our schools. Madison schools are committed to making this district a place where every child thrives.
Under the direction of the Senior Executive Director of Communications, the Communications Coordinator - Content is responsible for supporting the creation, management and coordination of high-quality communications content for all Madison Metropolitan School District stakeholders. This role works closely with the communications team and other departments to coordinate and deliver authentic, engaging and high-impact communications across multiple channels. This position will have a high degree of integrity, sustain a culture of continuous improvement, and be committed to diversity, equity, and inclusion.
Content Development (40%)

Assist with identifying story ideas to feature through MMSD's communications platforms.
Collaborate with stakeholders to gather necessary information, conduct interviews and produce content.
Collaborate with stakeholders to define content themes, messaging and methods of distribution.
Coordinate outside vendors to support content creation efforts.
Analyze content to ensure representation of schools, facilities, programs and people are equitable across the district.
# Content Creation and Management: (40%)

Write engaging content for newsletters, website, social media and other communications platforms.
Write scripts, shoots and edits footage including interviews, engaging b-roll and promotional videos for campaigns and events.
Produces engaging videos for social media, events, website and other communications opportunities.
Shoots and edits photography including individual pictures, groups, presentations and large events.
Create engaging video shorts for social media and the website.
Maintain an up-to-date content library in collaboration with the Communications team.
Ensure all content aligns with MMSD's brand identity and messaging.
Review, edit and format copy of district communication materials to ensure accurate and professional information is being shared with MMSD stakeholders.
Communications (15%)

Assists with website updates.
Conducts research and gathers information about Madison Metropolitan School District to create content.
Edit, write and proofread to ensure the highest quality of written communication.
Prepare reports and communication plans as needed.

# Collaborates closely with the Communications Department team.
Participates in planning, goal setting and reporting activities of the Communications Department.
Ensures translation of documents.
Ensures cultural responsiveness in all marketing communications and a commitment to using an equity mindset.
Complete any and all district required training.

Excellent writing, editing, and proofreading skills, with a strong attention to detail.
Demonstrated ability to provide exemplary customer service to staff and the public.
Demonstrated ability with video and photo development and production.
Demonstrated ability with software such as Google, Microsoft Office Suite and Adobe Creative Suite.
Demonstrated ability to take a project from start to finish in a fast-paced, deadline-driven environment and to juggle multiple priorities.
Follow principles and practices that promote and advance anti-racism, diversity, equity, and inclusion.

Ability to organize and manage multiple priorities projects, tasks, and appointments within specified time frames, some simultaneously, with minimal supervision.
Ability to react quickly to changing duties, tasks, and priorities.
Adept at quickly shifting priorities and at times into crisis communications mode, having full understanding of what needs to be accomplished in a short period of time.
Knowledge of the principles and practices of effective public information, communication, and engagement principles and practices.
Ability to communicate through various communication mediums to obtain or provide information.
Ability to recognize opportunities for innovative communication and engagement approaches.
Knowledge of effective customer service practices.
Ability to use software and hardware technology efficiently and effectively.
Ability to develop copy in Associated Press (AP) writing style.
Ability to utilize a variety of tools, including videotaping, camera, Facebook Live, etc.
Ability to work flexible hours.
Ability to design and deliver culturally, linguistically, and socially equitable engagement and communication programming..

Bachelor's degree in Communications or related field or commensurate experience in communications, journalism, or related field.
Experience with content management systems and software.
Experience working for a school district, local government, public entity, or in a non-profit environment.
Experience with photography and videography, including editing.

Environmental Adaptability:
Ability to work under generally safe and comfortable conditions where exposure to environmental factors is minimal and poses little to no risk of injury.
Work requires travel to different locations within the district and to off-site meetings.

• Position requires working evenings, nights, and some weekends.
• Certain positions within the District may allow remote/work from home flexibility for a portion of their work schedule, depending on the needs of the position and the work unit. This topic and any remote work flexibility that may be available will be discussed in more detail in the interview process

We encourage veterans, women, people of color, LGBTQIA+, and people with disabilities to apply. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. In compliance with the Americans with Disabilities Act, the District will provide reasonable accommodations to qualified individuals with disabilities.