Senior Strategist, Marketing

Lifecycle & Retention Strategist Direct-to-consumer marketing success requires mastery of owned channels. We believe that email and SMS marketing are cornerstone channels for sustainable growth. As a Lifecycle & Retention Marketing Strategist, you'll play a key role in creating education and best practices for our teams, auditing new and existing clients, creating roadmaps for automated campaigns and flows, and providing strategic input across client accounts.
You'll craft data-driven lifecycle strategies while building the technical infrastructure and detailed implementation roadmaps that turn strategy into measurable results for our clients.
Your customer service is referenced as the bar that others strive to emulate
You are passionate about building brands for the next generation
You are in the habit of documenting and reporting your work
From building complex automation flows and developing sophisticated segmentation strategies to writing compelling copy and setting up A/B tests, you’re comfortable getting into the technical details. You maintain rigorous QA processes, monitor deliverability metrics, and continuously optimize campaign performance. TEACH | You're all about creating unique and differentiated customer experiences through email and SMS that drive engagement and revenue. As an Email & SMS Marketing Strategist, you are building your expertise in all things email and SMS at the agency. The best part of amassing all this knowledge and expertise is that you'll get to share it with your colleagues and clients as you teach best practices and share foundational knowledge of ESP platforms, automation strategies, and campaign optimization.
PARTNER | Working closely with Growth Strategy, Paid Media, and Creative Services, you’ll collaborate across internal teams to provide input and plan cohesive marketing campaigns that fuel growth for our clients. Your expertise in email and SMS will help shape integrated marketing strategies that maximize results across all channels. Partnership with internal teams and client contacts will enable your clients to achieve their goals through effective lifecycle marketing.
ANALYZE | You have a passion for results‑driven data and a track record of being able to identify, develop, segment, execute and optimize email and SMS campaigns. With a multi‑brand purview (clients you directly work on and other agency clients), you are able to spot trends and connect the dots on what success may look like across industries and verticals. Working with the data analyst, you will share the trends that you’re seeing both externally through marketing materials and internally.
Maintain excellent sender reputation scores across client accounts through best‑practice implementation
Achieve and maintain industry‑leading deliverability metrics through proactive monitoring and optimization
Proactively identify upsell opportunities and expansion strategies within accounts
Create compelling monthly performance reports highlighting key metrics, insights, and strategic recommendations
Identify and execute on upsell opportunities within existing accounts
Demonstrate clear ROI from email and SMS initiatives across client accounts
Strong proficiency in Klaviyo platform including automation flow design, custom event tracking, API integrations with ecommerce platforms, behavioral segmentation, and custom metric creation
Hands‑on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, and subscriber segmentation
Familiarity with email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring and deliverability troubleshooting
Experience with audience segmentation strategies using behavioral, demographic, and transactional data, conditional automation logic, and flow optimization through performance analysis
Experience with A/B testing and split‑testing methodologies across email and SMS campaigns
Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration
Proven ability to manage multiple high‑priority projects and client relationships simultaneously
Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data‑driven approach
Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development
Exceptional project management and organizational skills with outstanding written and verbal communication abilities
Bachelor’s degree preferred but not required
Bonus Structure | 15% of base salary
TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
A. and are committed to fostering a culture of performance and inclusivity.

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