Content Creator, Brand & Marketing

Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. About - Gesa Credit UnionRole Summary:The Brand Content Strategist is Gesa’s lead copywriter and brand voice steward. This role creates clear, compelling, and distinctly Gesa content that helps members understand products, act, and see the difference their membership makes in the communities they call home. This position is responsible for hands on copywriting and editing across Gesa’s marketing channels, including brand campaigns, web, email, product marketing, advertising, direct mail, social media, branch materials, video and audio scripts, member communications, and community storytelling. This role establishes the standards, ownership, workflows, and planning practices that make Gesa content more connected, consistent, timely, and useful. The Brand Content Strategist also helps evolve how Marketing uses emerging content tools, including AI, to improve ideation, research, content development, quality, and workflow efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment.Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytellingLead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytellingCoordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communicationsServe as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channelsLead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgmentDevelop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channelsDevelop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communicationsOwn Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rightsEstablish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom prioritiesPartner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenanceConduct regular content audits to identify outdated, duplicate, unclear, missing, or underperforming content. Maintain a prioritized plan to update, consolidate, archive, or retire content as neededUse content performance, website behavior, search data, and member feedback to inform content priorities and improve future workCoach internal contributors on Gesa’s voice, writing standards, content tools, and best practices to strengthen content quality across the organizationAbout You:Exceptional writing, editing, proofreading, and storytelling skills, with the ability to create clear, accurate, engaging, and distinctly on brand content for a range of audiences, channels, and business prioritiesStrong understanding of brand voice, messaging strategy, editorial planning, content governance, and content lifecycle managementAbility to translate complex information into useful, easy to understand member communicationsStrong strategic thinking skills with the ability to connect organizational priorities, audience needs, community impact, and brand goalsAbility to develop practical content standards, workflows, tools, and templates that improve consistency, efficiency, and qualityStrong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlinesCollaborative and confident working style, with the ability to build strong relationships, influence decisions, and provide constructive feedback across teamsWorking knowledge of search engine optimization, answer engine optimization, web content best practices, accessibility, analytics, and performance measurementAbility to evaluate and -responsibly apply AI enabled content and workflow tools while maintaining strong editorial judgment, accuracy, brand standards, and human oversightDetail oriented with strong judgment, consistency, and follow throughProficiency with content management systems, project management tools, and common digital marketing platforms preferredWhat You Will Need:Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field requiredMinimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, including experience developing and executing content strategies that support brand, audience, and organizational priorities, requiredDemonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications requiredExperience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices preferredExperience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content preferredExperience using AI enabled writing, research, content, or workflow tools in a professional setting preferredFinancial services, credit union, or other regulated industry experience preferredOur Team Member Value Proposition:Competitive PayMedical, Dental, Vision, and Life Insurance20 days/year of Paid Time Off - Plus 10 Paid Holidays!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Gesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.J-18808-Ljbffr Gesa Credit Union