Remote Head of Marketing - Ecommerce

We are currently recruiting for a creative and commercially minded Marketing Manager to join a growing global beauty and beauty technology brand. This fully remote role offers the opportunity to take ownership of marketing strategy across brand development, digital marketing, e-commerce and creative campaigns, helping to drive brand awareness, customer engagement and business growth.

Our client is an ambitious, growing global brand operating across beauty and beauty technology. The business combines beauty, skincare, cosmetics and technology, with a strong focus on brand development, digital marketing, e-commerce, customer engagement and creative innovation.

As Marketing Manager, you will take ownership of the wider marketing strategy, combining strategic thinking with a hands-on approach to deliver integrated campaigns across digital channels. The role spans brand development, social media, email and CRM, content creation, e-commerce, product launches, influencer collaborations and brand partnerships.

You will use customer insights and performance data to optimise acquisition, retention, conversion and overall marketing effectiveness, while bringing fresh ideas to a growing and fast-paced business.

Responsibilities Develop and deliver the overall marketing strategy in line with business objectives and growth targets.

Strengthen brand positioning, storytelling and consistency across marketing channels.

Plan and execute integrated campaigns across social media, email, content and other digital platforms.

Lead campaigns from initial concept and creative development through to execution, measurement and optimisation.

Manage Klaviyo email marketing and CRM activity, including automated customer lifecycle flows and retention campaigns.

Develop engaging social and digital content, including visual assets and short-form video.

Use Shopify to support e-commerce marketing activity and identify opportunities to improve the online customer journey and conversion rates.

Analyse marketing performance, customer insights and key metrics to improve ROI and campaign effectiveness.

Support product launches, promotional activity, influencer collaborations and strategic brand partnerships.

Explore emerging content formats, trends and AI-powered tools to enhance creative output and marketing efficiency.

Collaborate with internal teams, external partners, creators and relevant stakeholders to deliver high-quality, on-brand activity.

Requirements Proven marketing experience within beauty, skincare, cosmetics or beauty technology.

Experience developing marketing strategies and delivering integrated campaigns.

Strong knowledge of digital marketing, social media, content marketing and brand development.

Hands-on Klaviyo experience, particularly email automation and customer lifecycle marketing.

Experience with Shopify and e-commerce platforms.

Content creation capability using Photoshop, CapCut or similar creative tools.

Strong understanding of customer acquisition, engagement, retention, conversion and marketing performance metrics.

A creative and commercially minded approach with strong attention to detail and an eye for visual storytelling.

Ability to work independently, manage multiple projects and take ownership of initiatives in a fast-paced environment.

Interest in emerging technologies and AI-powered creative tools.