Head of Marketing and Advertising

Madison Resorts is a rising hospitality company that is full of growth and energy! We are fully committed to our communities and our team is committed to excellence in service. Madison Resorts currently consists of two Southern New Jersey properties in Cape May County which are Montreal Beach Resort and Madison Resort Wildwood Crest and the ever so beautiful Whispering Oaks in Norwalk, CT. With more properties on the horizon, we are excited for our growth and to watch our team grow along with us. Summary:**Our Marketing Manager is responsible for ensuring all digital and physical materials meet our brand standards. This on-site role is hands-on with a strong focus on social media. This role also provides direction to our marketing team which includes social media, email advertising, and property signage. Our Marketing Manager will be responsible for various properties within our brand.**Know, understand, and adhere to company established policies and procedures.* Handles sensitive information in a confidential manner.* Balances service satisfaction objectives with financial and business objectives.* Develops and executes marketing strategies to expand customer base and maximize existing guest potential to obtain market share.* Builds relationships with influencers, journalists, and media outlets.* Creates content calendars for multiple properties that result in industry leading posts, reels and stories.* Schedules, coordinates and executes content shoots.* Ensures all social media posts adhere to brand standards.* Creates a consistent posting schedule that includes engaging text, image, and/or video content.* Edits all photos and videos to match brand standards.* Develop an optimal posting schedule, considering web traffic and customer engagement metrics.* Assist in the continued development and implementation of the company’s brand strategy.* Attends property and community events to capture content and live feeds.* Engages with local businesses and partners with local businesses to create hotel stay packages.* Obtain knowledge of property events and offerings to manage and answer all messages, inquiries, comments, and tags.* Creates property event flyers that meet brand standards.* Updates company websites to reflect hotel promotions, upcoming entertainment, prices changes, hours of operation, etc.* Also, creates links with company websites.* Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.* Engage followers and guests to increase brand loyalty and the submission of guest-shared content.* Assists the team in the creation of events on social media (Ticket links, Facebook events, basic flyer creation, event descriptions, etc.)* Manage basic digital analytics across all social platforms working with the VP of Marketing to meet analytics goals. Provides detailed monthly reporting analytical data including engagement, reach and potential profitability.* Monitor marketing industry news and submit reports on emerging trends to VP of Marketing every quarter.* Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generations.* Tracks all advertising costs to meet budget.* Organizes photo and video content in file storage by month and year.* Assists in restaurant/event menu designs.* Creates and orders all logoed stationary materials for the company.* Travels when needed.* Benefits for Full-time team members* 401k for Full-time team members* Paid Time Off for full-time team members* Discounted merchandise and dining* Fun work culture## Qualifications* Minimum of 2-4 years in a marketing leadership role.* Minimum of 1-2 years of social media management experience required.* Bachelor's degree in communications, marketing, business, or related field preferred.* Must be able to work on holidays and weekends.* Must be flexible with work schedule to capture and post content at live events, which require some evenings.* Basic understanding of social ad management* Design experience is a plus (Canva or Adobe Suite)* Excellent interpersonal and communication skills* Commitment to delivering a high level of guest service.* While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).”**In Compliance with the American with Disabilities Act, Madison Resorts may provide reasonable accommodations to qualified individuals and encourage both prospective and current employees to discuss potential accommodations with the employee.**

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