Head of Performance Marketing

Job Description Director of Performance Marketing

Century City, Los Angeles — On-Site

We are a fast-growing, plaintiff-side personal injury and mass tort firm based in Century City, with 150+ staff firmwide. Our practice spans traditional personal injury as well as a significant and growing mass tort docket, including a large-scale wildfire litigation presence. Performance marketing is the core engine of our lead generation, and this role is central to the firm's continued growth.

We are seeking a Director of Performance Marketing to own and scale our paid digital lead generation programs. This role reports directly to the Senior Director of Marketing and is one of their most important hires — the hands-on engine behind the firm's lead volume and lead quality growth.

This is an execution-heavy, individually accountable role for a seasoned performance marketer who wants to run the program hands-on rather than manage from a distance. You will own paid search, paid social, and Local Services Ads performance directly, build out the campaign infrastructure needed to scale case volume across both personal injury and mass tort verticals, and be ready to move quickly when mass tort filing windows (including wildfire litigation) create sudden surges in lead demand. This is not an entry point into performance marketing leadership — we're looking for someone who has already done this at scale, more than once.

Reporting Structure

Reports directly to the Vice President of Marketing

Partners closely with the Creative Director, Social Media Director, CRM Director, and Data Analyst on cross-functional campaign execution

may build out a small paid media team as the function scales

Own day-to-day performance across Google Ads, Meta, and Google Local Services Ads — building, launching, and optimizing campaigns directly

Manage budget pacing and bid strategy across channels to hit cost-per-lead and cost-per-case targets

Own tactical campaign execution: keyword research and ad copywriting, campaign/ad group structuring, and A/B testing across ad copy, landing pages, bidding strategies, and negative keywords

Build campaign infrastructure that can scale quickly for mass tort and wildfire litigation surges, standing up new campaigns fast when filing windows demand it

Partner with the CRM Director and Data Analyst to ensure clean lead tracking, attribution, and reporting back to spend

Continuously test new creative, audiences, and bidding strategies; Support affiliate and lead-source partnerships with performance data, helping evaluate which sources are worth scaling

Report weekly performance metrics and recommendations to the Senior Director of Marketing, fluent in core KPIs (CPL, CPA, CTR, CPC, ROAS) and how they roll up to firm-level OKRs

Stay current on platform changes (Google, Meta, LSA policy and algorithm shifts) and adjust strategy proactively

10+ years of hands-on performance marketing experience, with deep, direct campaign management (not just oversight) in Google Ads and Meta Ads Manager

• Prior experience in legal marketing strongly preferred; personal injury or mass tort lead generation experience is a significant plus
• A proven, mature operator — demonstrated ownership of large paid media budgets and a consistent track record of driving results independently, with minimal hand-holding
• Proven track record of scaling paid lead generation spend while improving or maintaining cost-per-lead and lead quality
• Comfortable operating in a high-volume, fast-moving environment where campaigns may need to scale quickly around litigation filing deadlines
• Highly data-driven — fluent in reading performance data and translating it into next actions, not just reporting metrics
• Experience working with or reporting into a CRM (Salesforce) and call-tracking (CallRail) for attribution
• Bilingual English/Spanish is a strong plus

Technical Proficiency Candidates should have hands-on, working proficiency with:

Google Ads

Google Local Services Ads (LSA)

Google Business Profile (GMB)

Google Analytics

Salesforce

Tableau

SEO / website performance tools

The Senior Director of Marketing has a fully trusted, hands-on performance partner who needs minimal oversight to execute

Compensation & Benefits $200,000–$250,000+ base, plus performance bonus/incentives, based on experience (BOE) — positioned above market to attract a proven, senior-caliber operator.

Full Medical, Dental, and Vision

Performance-based incentives and bonuses

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.