Head of Advocacy and Communications

The Saint Paul Area Association of REALTORS (SPAAR) is a dynamic membership organization serving real estate professionals by providing resources, advocacy and education to promote ethical and successful real estate practices. We are seeking a creative and detail-oriented Communications Coordinator to help tell our story, elevate our brand and connect with members through compelling digital and traditional marketing strategies.

Position Summary

The Communications Coordinator will support the overall communications strategy for SPAAR. They will work under SPAAR's Communications Director and support the evolving communications and engagement strategies being implemented by that department.

This position will coordinate and create content across multiple platforms, including social media, the association's website, blogs, videos and podcasts. The ideal candidate is a versatile communicator who combines creative storytelling with technical skills to enhance SPAAR's visibility, engagement and member experience. This is an excellent opportunity for an early-career communications professional or an experienced professional looking for an entry-level communications role who is detail-oriented, thrives in a collaborative environment and is passionate about communications through storytelling.

Key Responsibilities

Digital Marketing & Social Media

Create and Coordinate content via SPAAR's social media channels (Facebook, Instagram, LinkedIn, YouTube and others).

Develop and implement monthly content calendars.

Write, design and schedule engaging posts that align with SPAAR brand voice.

Monitor social media analytics and engagement, adjusting strategies as needed.

Stay current with digital marketing trends and best practices.

Website & Email Communications

Update and maintain SPAAR's website content for accuracy, timeliness and visual appeal.

Collaborate with staff to post announcements, event information and news items.

Assist in creating and distributing e-newsletters and targeted email campaigns.

Ensure consistent brand messaging and user-friendly web navigation.

Use of AP style, proficient in spelling and grammar.

Follow and maintain SPAAR brand standards.

Graphic Design & Branding

Create visual materials such as flyers, social graphics, infographics, digital and print ads, and event materials.

Maintain brand consistency across all marketing materials.

Support staff with templates and branded materials for events and programs.

Support staff with website help as it applies to marketing opportunities and create templates as needed.

Content Creation & Writing

Collaborate with internal teams and members to source stories and testimonials.

Ensure tone, grammar and style align with SPAAR brand standards.

Video & Podcast Production

Plan, script, record and edit short videos highlighting SPAAR programs, events and member stories.

Coordinate and produce SPAAR's podcasts and videos, including scheduling guests, editing audio and video, and promoting episodes.

Manage video and audio archives, ensuring organized storage and reuse opportunities.

Administrative & Team Support

Support the Marketing and Communications team with various projects and event logistics as needed.

Perform other duties as assigned to support SPAAR's mission and operations.

Qualifications

Required:

Bachelor's degree in marketing, communications, journalism, graphic design or related field—or equivalent work experience.

Experience in marketing, communications or digital media.

Strong writing and editing skills with attention to detail and brand consistency.

Proficiency with Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere, Audition), or similar tools.

Experience with website content management systems (e.g., WordPress, Squarespace).

Familiarity with social media management tools (e.g., Hootsuite, Later, Meta Business Suite).

Basic photography, videography, and audio editing skills.

Required Skills & Attributes:

• Creative thinker with strong visual storytelling ability.
• Organized and able to manage multiple projects and deadlines.
• Collaborative team player who also works well independently.
• Strong interpersonal and communication skills.
• Adaptable to new technologies and marketing tools.
• Health, dental, and vision insurance.
• 401(k) retirement plan with employer match.
• Paid vacation, holidays, and sick time.

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