Marketer/ sales

Confido is the AI infrastructure powering modern CPG — the platform that 200+ brands like OLIPOP, Simple Mills, Dr. Finance, accounting, sales, and operations, unified in one system for the first time.

AI infrastructure that CPG teams genuinely love and will not give up. Today our positioning, customer proof, and competitive story are spread thin across the team. You own how our products show up in the market: how each area is positioned, why we win, and how we turn product and customer moments into demand. You power the GTM team with a story sharp enough to sell on, and you help define the category we are building.

Product Marketing reports to the VP of Marketing.

Positioning, messaging, and narrative for the platform, sharpened as the product evolves

Product-market clarity: the ICP, buyer, user, jobs to be done, alternatives, and why customers expand

Product launches end to end: the plan, narrative, and cross-functional orchestration that turn new features into pipeline

The customer-insight engine: lightweight automations (Gong, HubSpot, Zapier) that turn calls and win/loss into the themes, quotes, and proof that feed positioning and competitive intel

Case studies and customer proof, sourced, written, and deployed into Sales hands at the right moment

An integrated plan connecting the product roadmap to the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments

How You're Measured We measure product marketing on the pipeline it moves and the deals it wins, not on activity.

Influenced pipeline and its trajectory. Every deal maps to one of five motions: inbound, outbound, referral, partnerships, upsell. The signal that matters most is trajectory: the share of pipeline we build rather than rent, growing over time

New products are measured on adoption and the pipeline they generate, not on shipping

Reps are equipped, using your assets, and able to defend against competitors in live deals

What You'll Need 7+ years in product marketing. CPG or commerce software, building the workflows our customers already live in, or B2B technology, where you translated genuinely complex products into clear entry points

Excellent writing and narrative instincts. Financial and quantitative fluency: comfortable reporting on pipeline influence and deal velocity

Strong cross-functional project management, and the judgment to build enough structure without slowing the work down

Perks + Benefits Equity — own a meaningful piece of the company you’re helping build

Fully paid health coverage through Aetna — we cover 100% of employee premiums

Top-tier dental and vision coverage through Guardian

Unlimited PTO — plus regular 4-day holiday weekends we actually take

Paid relocation support — we’ll help you make the move to NYC

Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with

Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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