Head of Influencer Marketing
$70k - $90kSerenity Mental Health Centers
Influencer Marketing Manager – Serenity Healthcare
About the Role: We’re seeking a talented and motivated Influencer Marketing Manager to join our growing Marketing & Communications team. As a Influencer Marketing Manager, you’ll own Serenity's influencer and creator partnerships end to end: researching and sourcing the right voices, building the relationships, briefing and managing the content, and reporting on what it delivers. You'll work closely with our Social Media Manager to cross-promote and amplify creator content on our corporate channels, and with our Paid Media Buyer to extend the reach of top-performing posts. This role reports to the Communications Manager.
Identify and source influencers and creators whose audience and values align with Serenity, using influencer discovery tools and platform research.
- Vet every prospect on audience demographics, engagement rate, content quality, and brand fit.
- Lead outreach and serve as the day-to-day point of contact, building authentic, long-term relationships.
- Manage contracts and agreements from draft to signature, coordinating with leadership or legal on terms, usage rights, and exclusivity as needed. Review and approve all influencer content before it goes live, checking for brand alignment, factual accuracy, and sensitivity appropriate to a mental health audience.
- CPM, engagement, conversions, brand sentiment, etc., 3+ years of experience in influencer marketing or social media, with hands-on ownership of influencer campaigns with a proven track record delivering a blended CPM below $5.
- Strong platform fluency across Instagram, TikTok, and YouTube, including content formats and best practices for each.
- Demonstrated experience sourcing and vetting creators, negotiating terms, and managing partnerships to deliverables and budget.
- Comfort with analytics and tracking, and the ability to turn campaign data into recommendations.
- Excellent communication and relationship-building skills.
Ownership of a growing mental health organization's influencer program from the ground up.
- We cover 90% of medical, dental & vision for you and your family
- 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge
Vacancy posted 4 days ago
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