Head of Growth Marketing - Remote

With over 100,000 students served and growing rapidly, families trust us as a partner to the most precious thing in their lives, their children. Our vision: a future where education is no longer constrained by geography, rigid models, or outdated systems. Our mission: to give every student customized, world-class education and resources, empowering families and opening millions of doors for learners across the country.
Our Culture (The Foundation of Everything We Do)
Our latest eNPS (employee net promoter score) of 76 places OpenEd in the top .1% of technology companies. Customer First – Obsessed with delivering value; Fast AND World Class – Speed doesn’t compromise quality.
Make Others Famous – Elevate your colleagues, partners, and community.
We're currently accepting applications from those living in: AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, WV.
What if your job could actually help change how families access education?
Our vision is a future where education isn't limited by geography, rigid models, or outdated systems. Our mission is to give every student access to customized, world-class education and resources while empowering families and opening millions of doors for learners across the country.
And we're looking for someone who wants to help us open a LOT more of them.
Coffee? You check yesterday's numbers and notice that applications from one of our newest states are up 18%.
Paid media wants creative.
Content has questions about state-specific messaging.
Partnerships thinks there might be a compliance wrinkle.
You’re reviewing SEO performance and thinking about:
Technical SEO issues
Structured data and schema
Metadata and heading structure
You don't need to be the person writing every line of code.
So you pull the funnel data.
1:00 PM: Lifecycle marketing time.
You’re building and optimizing the journeys that turn:
"2:00 PM: Your paid media agency sends the monthly performance report.
You’re looking at paid search, paid social, creative, audiences, cost efficiency, qualified leads, and—most importantly—whether all that spending is actually helping more families enroll.
You're not managing the agency so you can forward reports around.
You're managing them because you own the outcome.
Applications.
A landing page needs to ship.
Probably with more coffee.
You'll quarterback new state launches from end to end, bringing together paid, SEO, lifecycle, content, brand, and partnerships into one coordinated GTM strategy.
You'll continuously improve the launch playbook and incorporate state-specific regulatory and market considerations into acquisition strategy.

SEO Strategy
You'll own SEO strategy and keyword priorities for the pages that actually drive enrollment.
You'll guide technical SEO recommendations across program and state pages, including schema, metadata, heading structure, internal linking, URL structure, and on-page conventions.
You'll also help shape page templates and layouts so our programs can be found—not just by Google, but by the increasingly important world of AI-powered search.

Website Conversion & CRO
You'll analyze funnels, run A/B tests, experiment with landing pages, and partner with the team to ship experiences that turn more visitors into applicants.

You'll own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys.
You'll build segmented, automated experiences that help move families from first interaction to enrollment—and turn happy families into advocates.

️ Co-ops, Facebook groups, neighbors, the mom at the park.
You'll own making it deliberate: building referral mechanics into lifecycle flows, working alongside our ambassador program.
Paid Acquisition & Agency Management
You'll manage our paid media agency, establish growth targets, review performance, and push for better results.
You'll continuously test creative, audiences, and channels to increase awareness, qualified applications, and enrollment while improving efficiency.

You'll own state-level pipeline reporting and turn data into decisions.
You'll track traffic, conversion by page and source, lead-to-enrollment rates, paid performance, word-of-mouth, referrals, and other acquisition sources.
You'll help us:
Grow awareness and reach in target markets
Generate more qualified applications
Improve website and funnel conversion
Improve marketing efficiency as markets mature
Has 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale (with B2C experience within the last 5 years)
Has managed multiple markets, regions, or campaigns simultaneously
Has managed agencies or external partners against performance goals
Understands SEO strategy and technical SEO fundamentals
Has hands-on CRO, A/B testing, and landing-page experience
Has built lifecycle and email programs using marketing automation tools
You don't want to spend your day managing someone else's strategy.
Pull the data.
You like having an opinion—and you're perfectly comfortable changing it when the data proves you wrong.
You care deeply about helping families access better educational options.
You like moving fast without sacrificing quality.
Our latest eNPS of 77 places OpenEd in the top 0.1% of technology companies.
Customer First
Five people covering growth, content, paid, lifecycle, referral, and the ambassador program across a 13-state footprint.
A lean, mean marketing machine.
You'll work closely with the Director, Growth Marketing on strategy and priorities, but this is not a "wait for permission" kind of role.
You'll have significant day-to-day autonomy to experiment, iterate, and ship based on data.
You'll personally stand up pages, campaigns, lifecycle flows, and launch programs while managing external agencies where they can extend your reach.
Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits

• Fully remote work environment
• Flexible working hours with an emphasis on healthy work-life balance
• If you're a hands-on growth marketer who loves data, moves quickly, builds things, asks "why?", There are a lot more families out there looking for a better way to educate their children.

Let's help them find it.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.