Digital Media Strategist *REMOTE*

Mission is an award-winning brand marketing and advertising agency that thrives on a unique blend of passion, strategic thinking, and hard-earned intuition. we dive deep into your ecosystem to navigate complex business challenges and champion your brand through every stage of its lifecycle. Our commitment is to maximize your impact and drive long-term success through creative and strategic brilliance.

As an Advertising & Analytics Strategist, you are the architect of high-performance omni-channel ecosystems that bridge the gap between creative storytelling and measurable growth. You will lead the strategy and execution of integrated media plans, moving seamlessly between digital performance and traditional brand awareness. This role is built for a data-driven specialist who sees the human story behind the analytics and knows exactly how to pivot to keep a brand ahead of the curve.

Omni-Channel Media Planning: Develop and execute comprehensive media plans that blend traditional channels (TV, Radio, OOH) with digital tactics to meet client KPIs and maximize reach.

Architect & Execute Paid Media: Design, launch, and relentlessly optimize multi-channel digital campaigns across Google, Microsoft, Meta, and other social channels, ensuring budgets are maximized for impact and conversions.

Data Synthesis & Visualization: Build and manage automated Looker Studio dashboards that blend data from multiple sources (Social, Search, GA, Programmatic, etc.) to provide a holistic view of campaign performance.

Traditional Media Management: Negotiate, purchase, and monitor traditional media placements, managing the full lifecycle from initial RFP to post-buy analysis and reconciliation.

Master the Search Landscape: Own the SEM and SEO strategy from keyword research to technical implementation, ensuring our clients dominate high-intent search and AI-driven discovery.

Convert complex data into compelling, client-ready "topline" updates that provide actionable insights rather than just raw numbers.

Constantly audit and refine the digital user journey from ad copy to landing pages to remove friction and increase performance.

Experience Needed: 3+ years in paid media, having developed strategy and executed campaigns across all digital paid media channels, including search, display, social (including TikTok), video, and traditional advertising.

Strategic Vision: Proven ability to translate high-level client goals into cohesive, results-oriented paid media strategies.

Google Ads Certified (including Search, Display, Video, Shopping, and Measurement).

Professional experience in Google Analytics and Google Tag Manager for tracking and attribution.

Google Analytics Certified (preferred).

Microsoft Advertising Certified (preferred).

Familiarity with media buying software (e.g., At Mission, we invest in our people as deeply as we do our brands. We provide a collaborative environment where intuition is valued, and strategic risk-taking is encouraged. We offer competitive compensation and the chance to shape the digital future of diverse, exciting brands.

We believe in the power of collaboration and the flexibility of focused remote work. This position is based in our office located in a historic Mill in Hampden, MD. We work together in the office Tuesday through Thursday, with two hybrid days on Monday and Friday to support your work-life balance.

Hybrid WFH/WFO schedule

Summer Fridays

Flex-time policy

Generous Paid Holidays and PTO

Retirement plan with company match

Medical, dental, and vision benefit options

Employer-paid disability coverage

Life insurance options