Content Creator - Full-Time
AdFarm
Content Specialist
Full Time | Kansas City, Missouri (Hybrid)
We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat.
We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. As the Content Specialist , you will have a strong background in content planning, writing, social media and digital storytelling. You are a proactive communicator, organized planner and strong writer who can turn ideas, campaign priorities and technical information into clear, engaging content across multiple channels. This role will play a key part in supporting social media and website content, with a focus on creating content that connects with the right audiences.
We are looking for someone who is agile, smart, and helpful. Content Planning
Community Management
Analysis & Recommendations
Planning and implementing owned content, including blogs, long‑form articles, sponsored content and social media.
Developing monthly social media content calendars that align with client goals, brand voice, campaign priorities and seasonal opportunities.
Planning, writing, scheduling and publishing social media content across key platforms.
Supporting community management by monitoring comments, messages, audience engagement and relevant conversation opportunities.
Translating complex or technical information into content that is easy to understand, accurate and relevant to the intended audience.
Identifying social media trends, platform updates, content formats, and timely opportunities that could support client storytelling.
Applying SEO best practices to website articles, blog content, headlines, metadata and digital copy where appropriate.
Maintaining brand consistency across audience touchpoints.
Collaborating closely with strategy, creative and account teams to ensure cohesive storytelling and unified execution.
Building relationships with internal teams and external partners, supporting smooth workflows and strong alignment.
Driving audience growth, engagement, and community loyalty across key social platforms.
Using analytics tools to assess performance, identify optimization opportunities and adjust strategies to improve results.
Analyzing campaign performance across owned media channels, delivering insights that refine ongoing and future strategies.
Communicating clearly and effectively across disciplines, ensuring stakeholders understand performance, opportunities and recommendations.
Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
3‑5 years of experience in content marketing, social media, communications, journalism, copywriting, or a related role.
Strong writing, editing and proofreading skills, with the ability to adapt tone and style for different audiences, platforms and content objectives.
Experience developing social media content calendars and managing content scheduling.
Comfortable writing for multiple formats, including social media, websites, articles, sponsored content and more.
Strong organizational skills and the ability to manage multiple projects, deadlines, content workflows and stakeholders.
Ability to take complex, technical, or industry‑specific information and turn it into clear, useful and engaging content.
Familiarity with social media platforms, scheduling tools, content management systems and best practices.
Proactive in identifying content opportunities, improving processes and bringing forward ideas that support stronger storytelling and execution.
SEO experience, including keyword research and on‑page optimization, is considered an asset.
Agency and/or agriculture experience is considered a strong asset.
We offer all employees health, dental and vision benefits, automatic 3% 401(k) contributions on an annual basis, a health spending account match, health and cell phone reimbursements, and a hybrid working environment with a wonderful group of top talent individuals.
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