Head of Media and Communications

About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We work as an extension of our clients' marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings. We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our clients' ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
We are looking for 1 hybrid employee in Richmond, VA, or 1 remote employee in Virginia, California, Texas, Ohio, Illinois, New York, North Carolina, or Colorado.
Position Summary The Paid Media Manager position is highly autonomous and regularly pushes the team forward.
Develop strategies and tactics that support client goals and drive strong paid media marketing performance
In Addition, Paid Media Managers Train new hires on basic and standard concepts
Responsibilities CLIENT COMMUNICATION AND RELATIONSHIPS Develop strong relationships with clients and senior stakeholders
Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
Execute the Workshop Digital client flag process and proactively identify resolutions
INTERNAL COMMUNICATION AND RELATIONSHIPS Proactively seek and gracefully accept feedback
Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
Lead special projects with support
TRAINING Regularly identify opportunities to update and expand training content
Occasionally develop original technical training content with QA
Regularly conduct team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
May serve as a mentor for junior team members
CHANNEL MANAGEMENT Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues
Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues
Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues
Set up and review Google Analytics (and any other third-party tracking software) with support on complex issues
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues
Qualifications Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
Building strong relationships
Presenting data and insights in a way that is logical, clear, and actionable with minimal support
Delivering core training
Demonstrated ability to temporarily take on additional work during crunch periods
Advanced and courteous written, verbal, and visual communication skills
rarely needs support for advanced analysis and insights
Occasionally provides core training to other team members
Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
25 days PTO, 5 days STO, 12 Holidays
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Committee Membership (Community, Culture, Health & Wellness)
List of Awards 1x US Search Awards - Best Small PPC Agency
Equal Opportunity and Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination with regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we consciously make efforts to reach out and include diversity in employment, vendors, and clients. The Pay Range For This Role Is 75,000 - 80,000 USD per year(Remote (United States))

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