Head of Marketing Management Remote (m/f/d)

About Unduit Unduit helps enterprises around the world manage the full lifecycle of their IT assets, from procurement and deployment to recovery and retirement. Our platform spans IT Asset Management (ITAM), IT Service Management (ITSM), Unduit AI and AI Automations, with both a sales-led enterprise motion and a product-led motion launched in 2026.

We're growing fast and building the marketing function to match. This is a chance to shape how a category-defining platform shows up for IT leaders.

As Director of Marketing, you'll be Unduit's senior marketing leader in the US and own marketing-sourced pipeline. You'll set the positioning, brand and message that every channel and every salesperson uses, build a high-performing BDR program, and lead an established marketing team in Pakistan that runs SEO, content, paid media, high-volume email outbound, and product-led growth.
This role is for someone who can write the story themselves, knows how US IT buyers think, and makes a remote team better by bringing the customer closer to them. You'll report to the CEO and work side by side with the VP of Sales.

Define the ideal customer profile, buyer personas and target account list for US enterprise IT buyers: CIOs, IT operations and procurement. Write the platform narrative yourself, leading with IT Asset Management and positioning ITSM, Unduit AI and AI Automations as expansion. Turn it into message maps used across the website, the product, outbound, ads and sales.

• Partner with the VP of Sales on the BDR playbook, targeting, sequences, qualification criteria and handoff rules. Raise the brand with IT leaders. Manage a PR agency, build analyst relations, pursue industry awards, and create executive visibility through webinars, events and partner co-marketing.
• Bring the customer closer to the team. Run regular customer and prospect interviews, sales call reviews and win/loss analysis, and turn what you learn into the documents and guidance the team works from.
• Lead the Pakistan-based growth team, including our Product Growth and Partnerships Lead. Hold the product-led funnel to clear targets for signups, activation, conversion and product-qualified leads, and help the team get better at hitting them.
• Run marketing as a revenue function. Own the marketing budget, channel mix, attribution and reporting. Review pipeline weekly with the VP of Sales, and hire the next roles, such as marketing operations and product marketing, when the numbers support it.

8+ years in B2B SaaS marketing, including 3+ years leading marketing or demand generation.

• Experience marketing to IT or technical buyers, such as CIOs, IT operations, infrastructure or security teams.
• Positioning and messaging you wrote yourself that a sales team adopted. Experience building or rebuilding a BDR or SDR program that produced measurable pipeline.
• Experience at a company with a product-led or hybrid (product-led plus sales-led) motion.
• Experience leading and developing a remote or offshore team.
• Comfortable owning a pipeline target in partnership with sales, measured in opportunities and pipeline dollars.
• Hands-on with marketing automation, CRM and attribution tools.

Background in IT Asset Management, IT Service Management, device lifecycle, or AI and automation products.
Experience with analyst relations (for example Gartner or IDC) and B2B tech PR.
Marketing-sourced pipeline is reported weekly and trusted by sales.