Head of Sales and Marketing (Remote)

Kalon Executive Search is partnering with an emerging health and wellness company to identify a dynamic Sales & Marketing Manager to support the launch and expansion of a premium nutritional supplement brand in the U.This is a unique opportunity to join a fast-growing organization at an early stage and play a key role in shaping its commercial strategy, brand presence, and retail growth. The Sales & Marketing Manager will oversee the development and execution of the company’s U.S. go-to-market strategy across DTC e-commerce, Amazon, digital marketing, and retail distribution channels.
The ideal candidate combines strong commercial instincts with hands-on execution experience in the dietary supplement, nutraceutical, natural products, or broader consumer packaged goods (CPG) industry.
***This is a Remote position based in New York/ Northeast USA
Define customer segmentation, brand positioning, and key messaging
Establish performance metrics, reporting dashboards, and growth targets across all sales channels
Manage and optimize Amazon Seller Central operations, including:
PPC campaigns
A+ content
Brand Registry
Oversee the company’s DTC e-commerce platform (Shopify or similar)
Lead digital acquisition initiatives across Meta, Google, TikTok, and other paid media channels
Drive conversion rate optimization, email marketing automation, and retention strategies
Build and manage influencer, affiliate, and partnership marketing programs within the wellness space
Identify and secure new retail partnerships across natural, specialty, and mass retail channels
Manage relationships with brokers, distributors, and retail partners
Support trade marketing initiatives, promotional planning, and in-store merchandising programs
Negotiate pricing, promotional activity, and placement opportunities with retail buyers
Collaborate with creative and cross-functional partners to develop marketing collateral, packaging copy, and digital assets
Ensure all marketing materials comply with FDA and FTC regulations related to dietary supplements
Support PR, content marketing, and community engagement initiatives to increase brand visibility and consumer awareness
5+ years of experience in sales, marketing, or commercial management within the dietary supplement, nutraceutical, wellness, natural products, or CPG industry

• Proven experience managing Amazon Seller Central for a consumer brand
• Strong background in DTC e-commerce and digital performance marketing
• Experience securing and managing retail distribution partnerships
• Working knowledge of FDA/FTC marketing and labeling regulations for supplements or wellness products
• Experience developing and managing marketing budgets and performance metrics
• Strong analytical and data-driven decision-making skills
• Excellent communication, negotiation, and relationship management abilities
• Ability to manage multiple priorities independently with minimal oversight
• Existing relationships within natural products retail, brokers, or wellness distribution channels are highly desirable

Base salary $60,000-$100,000 plus bonus
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.