Head of Marketing Adoption

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship‑building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship‑building, and a deep understanding of the competitive landscape to drive business growth.

Referral Generation - Management

Competitive Landscape Analysis

Community Engagement - Brand Management

Territory Management and Admissions

Leadership and Team Building

Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Tuition, Travel, and Wireless Service Discounts

Employee Assistance Program to support mental health

Employee Foundation to financially assist through unforeseen hardships

Health, Dental, Vision, Company-paid life insurance, 401(k), Paid Time Off

Free 24/7 virtual health care provided by licensed doctors for all Anthem‑medically‑enrolled employees and their immediate family members

Term and Whole Life Insurance

Short-term Disability

Hospital Indemnity

Personal Accident