Head of Marketing Services

Job Type: Full-Time
Marketing
Bargaining Unit: N/A

Pasco-Hernando State College is an Equal Employment Opportunity employer and complies with ADA and state laws. edu if you need reasonable accommodations during the application process.

Responsible for the overall strategic planning, management and oversight of the Marketing division. Leads advertising, branding, creative services, recruitment marketing, promotional campaigns, event support, and agency relationships to advance the College's strategic goals and enrollment objectives.
Provides leadership and oversight to develop a Collegewide strategic plan for marketing and institutional branding.

• Leads collegewide marketing and advertising planning, based on research and the College's long range and marketing plans.
• Provides leadership and oversight for the development and dissemination of College marketing materials, recruiting and promotional materials, advertising materials and certain College publications.
• Provides direct supervision to Marketing staff in the overall management of marketing initiatives.
• Plans, recommends, implements and manages marketing and advertising activities to supportthemission andgoalsofthecollege.
• Defines scope and sequence on key projects and utilizes project planning and management best practices.
• Recommends quality standards and develops an identity for branded marketing and promotional materials throughoutPHSC.
• Promotes a positive image of PHSC through consistent, branded marketing and promotional materials.
• Collaborateswithdivisionsthroughoutthecollegetoassessmarketingneedstosupporttheirspecialized goals in order to recommend and develop appropriate branded promotions aligned with overall college missionandgoals.
• Supports the use of brand guides, communications and messaging to internal audiences encouraging college employees to be brand ambassadors and to build a culture of pride, camaraderie, respect and service, supportingthecollegemissiontothepublicandstudents.
• Collaborates with Vice Presidents, Deans, Public Information Officer, District Board of Trustees, PHSC Foundation Marketing Coordinator and administrative staffonappropriatemarketingmatters.
• Researches best practices as well as marketing programs of other colleges.
• Proofreads editorial materials including publications and promotional materials in accordance with PHSC style guide.
• Evaluates effectiveness of marketing and advertising programs.
• Serves as a member of the President's Cabinet.
• Serves on committees as appropriate.
• Bachelor's Degree in marketing, business, or related fields from a regionally accredited institution

Experience in coordinating and executing marketing and advertising plans; strong creative,organizational,andprojectmanagementskills

CERTIFICATES, LICENSES, & REGISTRATIONS

~ Multimedia Service Manager Minimum five (5) years of demonstrated marketing and advertising activities. Background in publications, promotional activities and special events planning preferred All required application material must be uploaded via the online application system. The application materials required are: Proof of eligibility, if claiming a right of Veteran's Preference (DD-214 and/or any additional supporting documentation, as required) * No other submitted materials will qualify you to be considered for this position. The application review process may be initiated with unofficial graduate transcripts; Applications with incomplete or incorrect documents will not be considered.