Head of Production Strategy

Landor is looking for a Strategy Director to join our Cincinnati studio. World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. You’ll lead brand strategy projects for our Consumer practice — heading the thinking on our largest CPG relationships and shaping how the practice works.

Our clients are established consumer packaged goods businesses in home care, dairy and nutrition, and food and beverage. The problems are the durable ones: a heritage brand losing relevance with a younger shopper, a portfolio that grew by acquisition and now confuses people, a category leader watching private label take the value tier, an innovation pipeline that keeps producing line extensions nobody asked for.

You’ll answer those questions with positioning, value propositions, and portfolio architecture, backed by semiotics, packaging and shelf analysis, distinctive asset work, and a genuine feel for where culture is moving. You’ll lead strategic direction across multiple engagements, defining brand visions, growth strategies, and breakthrough ideas that challenge category conventions. Partner closely with Creative Directors to guide strategy through the creative process, inspire teams with consumer and category insights, and champion the work with clients. Serve as a trusted advisor to senior marketing leaders at Fortune 100 companies, identifying opportunities that drive long-term growth, leading new business pitches, and advancing the practice's expertise in semiotics, packaging strategy, and distinctive brand assets.

You're a seasoned brand strategist with significant time working within CPG-focused environments at a design-led agency, branding consultancy, or similar setting. You bring deep expertise in CPG categories, retail and channel dynamics, innovation and renovation cycles, and the competitive impact of private label. Success in this role requires the ability to build and grow senior client relationships, contribute to organic business growth, and work across both brand design and communications to create cohesive consumer experiences. You have experience leading and developing strategists is essential, along with a distinctive point of view on consumer brands and the confidence to challenge conventional thinking.

Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. We build brands.