Head, School of Management & Marketing
$100.17k - $181.03kCovista Phase 2
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals-they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Our faculty and colleagues don't just support healthcare education-they shape it. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
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Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University's Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance-including brand positioning, demand generation, conversion optimization, and enrollment support-with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
Translate business objectives into clear, actionable and measurable marketing plans
Communicate strategy and performance clearly to stakeholders and cross-functional teams
Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
Lead execution ofmulti-channel marketing strategies across paid media, digital, CRM, and content
Continuously optimize performance using data, insights, and audience signals
Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
Bring consumer insights to bear to develop content that resonates with our target audience
Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
Complies with all policies and standards
Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Covista's Flexible Time Off (FTO) Policy
- 12 Paid Holidays
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation
$11.41 per hour
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