Senior Media Strategist (FULLY REMOTE)

Permanent

Aquent is proud to partner with a dynamic and innovative leader in the digital marketing space, dedicated to transforming how organizations connect with their audiences. This client specializes in crafting sophisticated digital strategies that drive measurable results for a diverse portfolio of partners, particularly within the higher education sector. Join a team where your expertise will directly influence the success of impactful campaigns, shaping the digital presence of prominent institutions and making a tangible difference in their outreach efforts.

Are you a visionary digital strategist ready to elevate your career and lead the charge on cutting-edge campaigns? you'll architect comprehensive digital marketing strategies, guiding complex campaigns from conception to triumphant completion. Architect complex, integrated digital strategies tailored to client business marketing goals and objectives, operating with significant autonomy.

Identify key digital business opportunities and design comprehensive media plans that drive effective digital marketing strategies and tactical execution.

Prepare strategic, multichannel media plans and budgets for both existing and potential new clients.

Oversee the execution of client campaigns, collaborating closely with platform specialists to continuously optimize performance and ensure goal attainment.

Provide in-depth monthly and ad-hoc reporting and analysis for clients, utilizing advanced analytics and platform reporting tools.

Analyze data in aggregate to identify short-term and long-term trends, translating insights into thoughtful, actionable recommendations.

Foster robust client-agency relationships through monthly strategy calls, serving as an expert partner and advising on best practices.

Stay abreast of the latest digital landscape trends, emerging platforms, and industry news to maintain a competitive edge.

Demonstrate thought leadership by contributing to team meetings, proposing process improvements, strategic testing initiatives, and ways to enhance client satisfaction and campaign success.

Supervise client accounts managed by junior and mid-level strategists, providing essential support and mentorship to ensure strong client relationships are maintained.

Assist in training and onboarding new team members, guiding them through processes and daily tasks as needed.

Bachelor's degree is required.

• 2 or more years of experience in digital media planning and/or the execution of digital marketing campaigns.
• Demonstrated experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics.
• Direct experience with industry-standard platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSPs.
• Clear and confident oral and written communication skills, capable of presenting campaign performance effectively to both clients and internal digital teams.
• Proven experience analyzing and reporting on data trends, coupled with a full understanding of digital marketing KPIs and success metrics.
• Effective communication and time management skills, along with the ability to proficiently use and switch between multiple technology platforms in a remote environment.

Google Ads and/or Google Analytics certifications are a plus.

Experience with Asana or other project management software tools is a plus.

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.