Head of Marketing and Advertising

Marketing Manager - Pacific Northwest - Portland

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Portland’s newest venue is a 68,000-square-foot facility designed to support dynamic, large-scale live events. It offers flexible seating for 2,000 to 4,250 attendees and features a movable stage that enables multiple event configurations, making it well suited for the city’s diverse live music scene.

Located at the former Nordstrom site on NE Multnomah Street, the venue sits within the Lloyd District and the Lloyd Entertainment District—an area known for its creative energy and accessibility. It is less than one mile from the Moda Center and the Oregon Convention Center, expanding the footprint of the state’s most vibrant entertainment district.

The venue also provides convenient access to light rail and streetcar lines, as well as a north–south bike and pedestrian bridge. Extensive surface and adjacent parking is available at nearby Lloyd Mall structures, reflecting Portland’s emphasis on connectivity, community, and vibrant urban experiences.

Marketing Manager is responsible for all marketing assets, advertising, and promotion strategy for shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive ticket sales. The Marketing Manager will be in constant communication with talent buyers, local, and central leadership in order to oversee execution of best practices across email, social, traditional media buying, Customer Relationship Management, reporting, etc. This role will also be responsible for overseeing social media accounts, brand engagement, and fan engagement to ensure all content is relevant and engaging.

Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising settlements for each show.

Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket sales. Implement ad schedules to appeal to a specific demographic and target customer.

Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Compile relevant demographic data to marketing teams and talent buyers in order to drive the most profitable ticket sales and successful marketing campaigns.

Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.

May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.

Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.

Oversee creation of graphics for ecards, banners, posters, social media post, radio station needs and emails. Oversee creation of graphics for ecards, banners, posters, social media posts, radio station needs and emails.

Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.

Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Build digital advertising plans (Meta, TikTok, AdWords, etc.) and monitor daily to optimize campaigns for best performance to drive ticket sales. Implement ad schedules to appeal to a specific demographic and target customer.

In Marketing/Business Communications or a related field

4-6 years Of related work experience

Media buying, executing digital media plans and omni-channel digital marketing

Working with email, mobile and digital marketing programs

Sourcing and managing content development and publishing

Knowledge of social media and online marketing initiatives and strategies

Creative, detail-oriented person who can juggle multiple tasks

Knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop

Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

Functional knowledge and/or personal experience with WordPress

Knowledge of data analysis and budgeting

Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.

Demonstrates creativity and documented immersion in Social Media

Proficient in content marketing theory and application

Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound

Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)

Analytical in nature using data to drive decisions

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Equal Employment Opportunity Statement AEG believes in equal employment opportunities for all, regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical condition), gender, national origin, age, sexual orientation, disability, veteran status, genetic information or any other legally-protected classification. It is the Company’s policy to hire and promote the most qualified applicants, make employment decisions based upon merit, and to comply with all federal, state, and local equal employment opportunity laws. This policy governs employment and all the Company’s terms and conditions of employment, including, but not limited to, policies and practices affecting recruitment, recruitment advertising, hiring, promotion, demotion, termination, transfers, reclassification, and selection for training, compensation, benefits, Company-sponsored educational programs, and all other aspects of employment. Our policy against harassment and discrimination extends to every aspect of the work environment, including abuse of electronic mail and all other forms of communications. ADA and Disability Accommodations As part of its commitment to equal opportunity employment, and in compliance with the Americans with Disabilities Act and applicable state law, AEG does not discriminate in any way or action on the basis of disability or qualifying medical condition, nor do we condone such discrimination.